Bachelor of Communication (Strategic Communication) Bachelor of International Studies

Note

This course information relates to students commencing a combined degree with the Bachelor of International Studies in 2022. Students who commenced a combined degree with the Bachelor of Arts in International Studies prior to 2022 should refer to the Handbook for the year they commenced their degree.

The Bachelor of Communication (Strategic Communication) at UTS will develop students’ skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication’, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.

This degree combines a professional degree with language and culture studies, enhancing professional training and career options by providing students with the opportunity to undertake studies at an overseas University.

The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

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Innovation and Transdisciplinary program

Transdisciplinary Electives at UTS Employers tell us the skills our graduates acquire from undertaking a Transdisciplinary Elective sets them apart from the crowd. That’s why we have embedded this program into every undergraduate degree. All you need to do is choose the Elective that inspires you the most. Transdisciplinary Electives integrate knowledge from multiple disciplines, allowing you to approach complex problems from a range of perspectives. By combining methods and insights from various disciplines, transdisciplinary learning often leads to breakthrough ideas and creative innovations that may not be possible within the confines of a single discipline. If you find yourself rapt by the world of innovation – you can pair your core degree with a Diploma in Innovation, graduating with two qualifications in the same timeframe. In both instances, you’ll work on a real-world challenge presented by an industry partner organisation – partners who often create career pathways for our graduates. * Excludes students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation.

Study plan

The typical course program is shown below for students commencing in Autumn session with the German Language and Culture major, and completing the Language, Culture & the Professional World pathway or the International Honours pathway.

All students choose a second major stream when enrolling in their first session. This 18-credit-point stream consists of three major subjects from another major. Students can choose any second major (excluding Media Arts and Production).

Students who choose not to continue with their second major choice can continue in their course by choosing 30 credit points of electives (i.e. five subjects). Students wishing to complete 30 credit point of electives should request this via erequest.

It is recommended that students who elect to complete the Language, Culture & Global Exchange pathway complete 999781 International Research Methods in Year 3 Autumn, so that they can undertake their Exchange session during Year 4 Autumn.

Please make a selection:

First year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Citizenship and Communication	54000	8
Emergent Public Relations	52660	6
Strategic Communication in Society	52661	6
Select 6 credit points from the following:		6
Stream choice	cbk92089	18

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Digital Literacies	54001	8
Creative Advertising	52662	6
Select 12 credit points from the following:		12
Stream choice	cbk92089	18

December session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Intercultural Communication	99218	8

Second year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Strategic Communication Design	52663	6
German Language and Culture 1	97601	8
Contemporary Germany	976421	8

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Branding and Reputation	52664	6
Multimodal Storytelling	52665	6
German Language and Culture 2	97602	8
Select 6 credit points from the following:		6
Second Major Choice	cbk92083	48
Electives	cbk92066	30

Third year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Communicating Difference	54002	8
German Language and Culture 3	97603	8
Select 6 credit points from the following:		6
Second Major Choice	cbk92083	48
Electives	cbk92066	30

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
German Language and Culture 4	97604	8
Select 6 credit points from the following:		6
Second Major Choice	cbk92083	48
Electives	cbk92066	30
Select 8 credit points from the following:		8
Elective Choice	cbk92062	24

Fourth year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
International Research Methods	999781	8
Select 16 credit points from the following:		16
Pathway Options (Germany)	cbk92076	40

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Select 24 credit points from the following:		24
Pathway Options (Germany)	cbk92076	40

Fifth year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Engagement in Organisations	52666	6
Select 6 credit points from the following:		6
Second Major Choice	cbk92083	48
Electives	cbk92066	30
Select 8 credit points from the following:		8
Elective Choice	cbk92062	24

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
The Agency	52667	6
Select 6 credit points from the following:		6
Second Major Choice	cbk92083	48
Electives	cbk92066	30
Select 8 credit points from the following:		8
Elective Choice	cbk92062	24

Honours

The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.

Students who complete the subjects in the International Honours pathway are eligible for transfer into theBachelor of Communication (Strategic Communication) Bachelor of International Studies (Honours) exit course on completion of all coursework. This transfer is managed by the Student Centre and occurs just prior to graduation.

First year

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Digital Literacies	54001	8
Strategic Communication in Society	52661	6
Creative Advertising	52662	6
Select 6 credit points from the following:		6
Stream choice	cbk92087	18

December session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Intercultural Communication	99218	8

Second year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Emergent Public Relations	52660	6
German Language and Culture 1	97601	8
Contemporary Germany	976421	8
Select 6 credit points from the following:		6
Stream choice	cbk92087	18

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Branding and Reputation	52664	6
German Language and Culture 2	97602	8
Select 6 credit points from the following:		6
Stream choice	cbk92087	18

Third year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Citizenship and Communication	54000	8
Strategic Communication Design	52663	6
German Language and Culture 3	97603	8

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Multimodal Storytelling	52665	6
German Language and Culture 4	97604	8
Select 6 credit points from the following:		6
Second Major Choice	cbk92081	48
Electives	cbk92066	30

Fourth year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
International Research Methods	999781	8
Select 16 credit points from the following:		16
Pathway Options (Germany)	cbk92076	40

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Select 24 credit points from the following:		24
Pathway Options (Germany)	cbk92076	40

Fifth year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Communicating Difference	54002	8
Engagement in Organisations	52666	6
Select 12 credit points from the following:		12
Second Major Choice	cbk92081	48
Electives	cbk92066	30

Spring session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
The Agency	52667	6
Select 12 credit points from the following:		12
Elective Choice	cbk92062	24
Select 6 credit points from the following:		6
Second Major Choice	cbk92081	48
Electives	cbk92066	30

Sixth year

Autumn session	Subject Code	Credit PointsA credit point is the unit of measure of workload for individual subjects.
Select 6 credit points from the following:		6
Second Major Choice	cbk92081	48
Electives	cbk92066	30
Select 12 credit points from the following:		12
Elective Choice	cbk92062	24

Course fees

For relevant fee information, please choose from the following:

Local student

All students at UTS pay tuition fees to contribute towards the cost of their studies.

In 2024 all offers made to domestic undergraduate students will be for Commonwealth Supported Places (CSP), which means that the Australian government makes a substantial contribution towards the cost of your education, and you pay the balance through student contributions.

The amount you pay depends on your area of study and the number of credit points (cp) in which you enrol. At UTS 48 credit points is considered to be one Equivalent Full Time Study Load (EFTSL).

The table to the right shows the amount a student can expect to pay for one year of full-time study (1.0 EFTSL).

Students can choose to pay their student contribution upfront, or if eligible, can defer their fees through HECS-HELP.

In addition to tuition fees, students are required to pay a Services and Amenities Fee (SSAF). The purchase of textbooks and other course materials may also result in additional cost.

You can calculate your student contribution as a percentage of the amounts shown on the table. Fee rates are divided into four bands covering broad discipline areas. It is important to note that a particular subject within a course may fall within a different band.

For example, if you are enrolled in a 6-credit point Architecture subject, your contribution would be 6/48 x $9,314 = $1,164.

Student contribution amounts for 2025 commencing students

2025 student contribution - Area of Study	Amount for 48 cp
Law, Accounting, Administration, Economics, Commerce, Communications and Society and Culture	$16,992
Medicine, Dentistry and Veterinary Science	$13,241
Allied Health, Other Health, Built Environment, Computing, Visual & Performing Arts, Professional Pathway Psychology, Professional Pathway Social Work, Engineering, Surveying, Environmental Studies, Science and Pathology	$9,314
Education, Postgraduate Clinical Psychology, English, Mathematics, Statistics, Nursing or Foreign Languages and Agriculture	$4,627

International student

Tuition fees for international undergraduate students can be found using tuition fees search.

Tuition fees must be paid in advance each session and are subject to annual increase. Fees for future year(s) published in fees search, whilst unlikely to change, are estimates only. UTS makes every effort to provide up to date future year(s) fee estimates and to limit any changes, however, UTS reserves the right to vary fees for future year(s) at any time.

For this course, the cost per credit point for 2025 is $876. The total credit points are 240.

All international students should familiarise themselves with the following documents:

Protocol on refund of fees for international students - contains the refund of fees information for international students.
Tuition Protection Service - designed to ensure that students receive the tuition they have paid for

In addition to tuition fees, students may be required to pay a Student Services and Amenities Fee (SSAF). Textbooks and other course materials will also result in additional costs.

UTS Alumni save 10%: alumni.uts.edu.au/advantage

For further information on costs related to your study at UTS, visit the international students' fees information page.

Careers

To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.

Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.

Course structure

Course structure explained

Bachelor of Communication (Strategic Communication) (144 credit points)

Core subjects (24 credit points)
Major subjects (48 credit points)
Second Major or Electives (48 credit points)
Electives (24 credit points)

International Studies (96 credit points). Students select the language they will study at the time of enrolment, and either the Language, Culture and the Professional World pathway or the Language, Culture and Global Exchange pathway. Information relating to entry into the International Honours pathway can be found in the Information for Students section.

Overseas study

In the International studies component students have the following options:

Language, Culture & the Professional World: includes an internship and option of a short study abroad experience (2-6 weeks) overseas.
Language, Culture & Global Exchange: includes an internship and a 6-month global exchange at any UTS partner university
International Honours: includes a full year at a relevant partner university where students complete an honours level research project.

Industrial training/professional practice

Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in strategic communication.

Course completion requirements

Requirement	Credit Points
STM91104 Communication core	24
MAJ09480 Strategic Communication	48
CBK92062 Elective Choice	24
CBK92095 Second Major/ Electives	48
CBK92057 Country and Language choice	96
Total	240

Additional information

Course duration

This course is offered on a five-year, full-time basis.

Admission requirements

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Check to see if there are additional admission requirements for this course.

Additional information relating to this course, including the ATAR profile of domestic students who commenced this course in Autumn 2022, is located under UTS' admissions requirements, alongside information relating to the commencing student cohort who were enrolled in this course past the Autumn 2022 census date.
If you don't meet the admission requirements for this course, there may be alternative pathways to help you gain admission.

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.

Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.

UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.

For course specific information see the Communication Inherent (Essential) Requirements Statement.

For course specific information see the Bachelor of International Studies Diploma in Languages Inherent (Essential) Requirements Statement.

ATAR and selection ranks

To find out further information regarding ATAR and selection ranks from previous applicants who received an offer to this course, please visit our Admissions Stats Tool

Assumed knowledge

There are no prior language requirements for the international studies program. During their first year of study students complete a language survey to ensure they commence their language and culture study at the appropriate level.

Year 12 adjustment factor scheme

To see a list of courses where HSC subjects provide adjustment factors, please refer to the Year 12 adjustment factors page.

Scholarships and prizes

Scholarships

For Communication and International Studies - 2 students

Only for international students

For all domestic students

Only for Aboriginal Australian or Torres Strait Islander students

Prizes and awards

For Communication and International Studies - 2 students

Professional recognition

This course has professional recognition from the Public Relations Institute of Australia.

Download a course guide

Faculty of Arts and Social Sciences Course Guides

UTS: Handbook

See the Bachelor of Communication (Strategic Communication) Bachelor of International Studies in the UTS: Handbook for comprehensive course details.

Information for international students

Find out about support services, the Australian education system, accommodation and more to help you get the most out of your study at UTS.

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Find out about In-country study (ICS) programs FASS has on offer for students wanting to study overseas as part of their degree.
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Find out from our current students what it's like to study Education, Communication or International Studies at UTS.

Domestic students

Before you apply

Here are a few important things for you to check out before you apply:

admission requirements for this course.
These can be found on the overview tab and there may also be additional entry requirements
required levels of English proficiency for the course you're interested in.
recognition of prior learning guidelines if you've undertaken previous study that might be credited towards your course at UTS.

How to apply

Domestic applicants can apply via the Universities Admissions Centre (UAC) (opens an external site)

UAC code(s): 609320 (Autumn session, Spring session, Spring session)

Make a note of the relevant UAC code before starting the UAC application.

Intake

Autumn Session 2025
Spring Session 2025

Important dates

NOVEMBER 2024
1	Closing date for change of preferences (November Round 1)
8	UAC offers released (November Round 1)
14	Closing date for change of preferences (November Round 2)
21	UAC offers released (November Round 2)
28	Closing date for change of preferences (December Round 1)

DECEMBER 2024
5	UAC offers released (December Round 1)
18	UTS Info Day
18	Closing date for change of preferences (December Round 2)
23	UAC offers released (December Round 2)

JANUARY 2025
2	Closing date for change of preferences (January Round 1)
9	UAC offers released (January Round 1)
16	Closing date for change of preferences (January Round 2)
23	UAC offers released (January Round 2)
30	Closing date for change of preferences (February Round 1)

FEBRUARY 2025
3 - 14	Autumn session orientation
6	UAC offers released (February Round 1)
7	Closing date for change of preferences (February Round 2)
13	UAC offers released (February Round 2)
17	Autumn session commences (main calendar)
27	Closing date for change of preferences (March Round 1)

MARCH 2025
3	Last day to enrol for Autumn session
6	UAC offers released (March Round 1)
20	Autumn census date – last day to withdraw from subjects or apply for leave of absence

Need more information?

Ask UTS

Scholarships, prizes and awards

Scholarships

For Communication and International Studies - 2 students

Only for international students

For all domestic students

Only for Aboriginal Australian or Torres Strait Islander students

Prizes and awards

For Communication and International Studies - 2 students

International students

Before you apply

Here are a few important things for you to check out before you apply:

admission requirements for this course.
These can be found on the overview tab and there may also be additional entry requirements.
required levels of English proficiency for the course you’re interested in.
recognition of prior learning guidelines if you’ve undertaken previous study that might be credited towards your course at UTS.

You can meet an international student advisor at one of our events worldwide to ask questions and submit an application.

Important dates

Visit the UTS Handbook for full academic dates. Visit essential information for international students for the application closing dates.

How to apply

International applicants can apply to study through UTS International.

International applicants who are currently doing:

an Australian Year 12 qualification in or outside Australia
an International Baccalaureate, or
a New Zealand National Certificate of Educational Achievement (NCEA) Level 3

can apply through the Universities Admissions Centre (UAC) (opens external site).