Bachelor of Communication (Media Business)

Study Media Business at UTS

The media industry is innovating and expanding powered by substantial technological change, and the demand for leaders who can combine business acumen and strategic thinking with creative insights is growing. If you have what it takes to manage or develop a media business, the UTS Bachelor of Communication (Media Business) builds your strengths towards a rewarding career as a leader in the industry.

Combine your passion for film and television, social media advertising, music, games or other key communication specialisations, with this program and gain the industry-specific business capabilities to navigate the challenges and leverage the opportunities of tomorrow. With a focus on ethical and effective practice, you'll be fully equipped to take your media career to new heights of success.

Part of the Faculty of Arts and Social Sciences.

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Bachelor of Communication (Media Business)

CODE

UTS: C10451 (version 1)

CRICOS: 106870F

UAC: 600024 (Autumn Session, Spring Session)

LOWEST SELECTION RANK

72.15

Don't have the ATAR?

See pathways

DURATION

3 years full time

INTAKE

Autumn Session 2025
Spring Session 2025
Autumn Session 2026
Spring Session 2026

View important dates

COURSE FEES

Indicative total tuition fee for government-supported domestic students
$52,312.86

LOCATION

City campus

What you’ll study

During the course you’ll complete a range of core communication units, building a vital foundational understanding of the wider discipline. In parallel, you'll begin specialising your learning with media business subjects, covering topics like law and ethics, digital media, creative entrepreneurship and finance.

Your choice of electives will give you the chance to widen your expertise in other key areas such as journalism, strategic communication, streaming, writing and more. You can also opt to pursue a second major in another communication discipline to grow your specialised knowledge and pair it with the executive skills you are developing in your media business Major.

Subjects at a glance

Core subjects

See all subjects and majors in the UTS Handbook

Course highlights

This program is designed to support your capacity for business success in competitive creative industries, and deal with the accelerating changes wrought by new technology and dynamic environments whilst establishing ethical media practices. You'll have the opportunity to build your capabilities as a decision-maker, media executive and entrepreneur. You’ll build on your assessment projects each semester to graduate with a job-ready portfolio of work.

Admissions information

This course is tailored for aspiring leaders in media business, offering a blend of management and communication skills essential for the sector. Choose this programme to meet industry needs, covering all aspects of media production, from film and TV to online content. It stands out by integrating business acumen with ethical practice, preparing you to navigate the complexities of media power and legal obligations.
You'll gain versatile skills, including business fundamentals from UTS's Faculty of Business, to thrive in the creative economy. Learn to make smart decisions, leverage online platforms, and adapt to industry shifts, all while fostering ethical business models. Your learning journey will include building a professional portfolio to showcase your capabilities.
Enhance your employability by selecting a second major, diversifying your expertise in the media and communication landscape. Graduates find opportunities in various creative sectors, taking on roles in business development, strategic planning, and consultancy, among others.
The rapid rise of digital technologies globally has transformed how the media do business. Based in the fundamentals of business best-practice, including two subjects housed within UTS’s Faculty of Business, this course builds a range of transferable skills. It will equip students with the conceptual frameworks and practical skillsets to drive business success in competitive creative industries, deal with dynamic environments, and establish sustainable, ethical practices. They will learn how to execute astute decisions, harness the reach and influence of online distribution channels, and negotiate emerging challenges and opportunities within various workplace scenarios, including their own creative entrepreneurial work. Throughout the course students build a portfolio of work to promote themselves in the job market.
Your Australian Tertiary Admission Rank (ATAR) is a score between 0.00 and 99.95. It shows you how you rank compared to all the students in your year group in New South Wales. A selection rank combines your ATAR with any other adjustment points that make up your overall university entrance score. Your selection rank may differ from university to university, depending on the adjustment points granted to you at each institution.
Employers tell us the skills our graduates acquire from undertaking a Transdisciplinary Elective sets them apart from the crowd. That’s why we have embedded this program into every undergraduate degree.

All you need to do is choose the Elective that inspires you the most.

Transdisciplinary Electives integrate knowledge from multiple disciplines, allowing you to approach complex problems from a range of perspectives.

By combining methods and insights from various disciplines, transdisciplinary learning often leads to breakthrough ideas and creative innovations that may not be possible within the confines of a single discipline.

If you find yourself rapt by the world of innovation – you can pair your core degree with a Diploma in Innovation, graduating with two qualifications in the same timeframe.

In both instances, you’ll work on a real-world challenge presented by an industry partner organisation – partners who often create career pathways for our graduates.

* Excludes students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation.
2025 Indicative tuition fees for government-supported domestic students

All offers for domestic undergraduate students are for Commonwealth Supported Places (CSP).This means the Australian Government contributes to your education costs, and you pay the remaining tuition fees, known as the student contribution. If eligible, you can defer payment through HECS-HELP, or you can choose to pay your fees upfront each session.

2025 Tuition Fees

Indicative first-year tuition fee: $16,992.00

Indicative total tuition fee: $52,312.86

Additional Costs

Your tuition fees do not include:
- The Student Services and Amenities Fee (SSAF), which supports student services and activities. If eligible, you can defer this fee using SA-HELP.
- Textbooks, materials, and other course-related costs.
- Any applicable payment processing fees (e.g., credit card surcharges).
Important Information
- Fees are shown in Australian Dollars (AUD).
- The indicative tuition fees above are based on full-time study (1 year = 48 credit points).
- Your actual fees depend on the year you enrol, your study load and the subjects you choose. Some subjects fall into different student contribution bands.
- You can calculate your student contribution based on the amounts listed in the student contribution table.

Find more Communication courses

Return to Communication

Entry schemes and pathways

Learn more

UTS Early Entry program

If you've excelled in Year 11, our Early Entry program rewards the hard work you've put into your studies. Successful applicants receive a provisional offer before their HSC/IB exams.

Elite athletes and performers

If you're an elite athlete or performer who has represented your school or state at a national level, and your studies have been affected, this scheme is for you.

InpUTS

If you've experienced long-term disadvantages that have affected your education, you may be eligible for selection rank adjustments through inpUTS.

Completing a recognised TAFE or VET provider qualification

With a VET qualification, you're eligible to apply for certain courses. Take the next step in your education.

Jumbunna Admissions Program

If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.

Changing from another undergraduate course

You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.

Learn more

Your future career

The media business major supports your quest to develop your path and leadership skills in the broader media and entertainment industry. You’ll be able to use your strategic understanding of the structure and dynamics of the global media industry to take on challenging roles across a range of media sectors including news, games, film and television or advertising. Combine media business with one of the other communication majors to become a content expert on the way to an executive career.

Career options

“Studying at UTS has been a wonderful experience; it’s the perfect mix between campus and city vibes.”

Amy Robson

Undergraduate student

Bachelor of Communication (Writing and Publishing) - Previously known as Creative Writing) (Digital and Social Media)

Where you’ll study

Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.

See more facilities

Students shooting video in a green screen studio. — Direct productions in our Bon Marche Studio.

Undergraduate students collaborate on a project in the Building 3 sound studios — Collaborate in our media production facilities.

Aerial view of the UTS Library reading room, showing desks, study areas and shelves with books. — Find your perfect library study spot and enjoy the quiet away from the campus bustle.

Why UTS?

Why study Communication at UTS

With a degree in Communications, you'll develop a professional portfolio and learn the skills to adapt in a rapidly evolving field.

We offer innovative and interdisciplinary media, communication and creative production programs that combine theory with practical learning and industry experience.