Media Business

Carve out your own path to media success

Media organisations need people with the creative vision and business acumen to help them navigate challenges and reach ever-greater heights of success. Developed to respond to industry demand, Media Business focuses on cultivating the necessary management skills for contemporary media leadership.

With a basis in ethical and effective practice, you’ll learn to balance financial, legal and people management needs, developing an acute, sought-after skill set. You’ll graduate ready to lead the way to business success in film, television, advertising, music, games, online content and more.

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Internationally ranked
Top 100 worldwide

for Communication and Media.

QS Subject Rankings 2023
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Subject ranking
#9 in Australia

UTS is within the top 10 universities in Australia for Communication and Media studies.

QS World University Rankings by Subject 2024
payments

Graduate outcomes
5 stars

Our undergraduate Communications programs received five stars for graduate starting salary.

Good Universities Guide 2024

Study options

Why study Media Business?

Develop an understanding of how power, influence, economics, and legal obligations affect media processes and content creation, and the necessary management skills to be an effective communicator and business leader
Based in fundamentals of business-practice, including two subjects housed within UTS Business School
Learn transferable skills that apply broadly, with key specifications for the media industry
Participate in real projects, testing your business acumen across different stages of the production process, and within different types of media
Develop a portfolio of work to show to potential employers– Creative Entrepreneurship allows you to apply your skills in a working environment
Diverse career outcomes such as business careers within music companies, television and film production companies, advertising agencies, games companies, online and web platforms
Acquire the skills for roles within business development, strategic planning, promotion, policy, and consultancy.

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