Skip to main content

Bachelor of Communication (Strategic Communication)

Be the strategic communicator of tomorrow and launch a creative, rewarding career, crafting the compelling, effective messages that matter.

Students who commenced the Bachelor of Communication (Public Communication) before 2022 can view their revised program of study here.

Let's get started

universal_local

Domestic student

You are a domestic student if you are: 

  • an Australian citizen 
  • an Australian permanent resident. 
  • a New Zealand citizen.
Continue to UAC Applying via a pathway
globe_asia

International student

You are an international student if you are not: 

  • an Australian citizen 
  • an Australian permanent resident 
  • a New Zealand citizen. 
Apply now Explore international pathways

Study Strategic Communication at UTS

This professionally accredited course opens the door to careers in creative advertising and strategic public relations for corporate, government,  not- for-profit  organisations and communities. The degree is taught by practitioners and leading researchers in the field, who will help you build the skills needed to enter a dynamic and diverse global communication industry. 

Bachelor of Communication (Strategic Communication)

CODE

UTS: C10363 (version 2)

CRICOS: 087735G

UAC: 600023 (Autumn Session, Spring Session)

LOWEST SELECTION RANK

72.50

Don't have the ATAR?

See pathways

DURATION

3 years full time

INTAKE

Autumn Session 2025
Spring Session 2025
Autumn Session 2026
Spring Session 2026

View important dates

COURSE FEES

Indicative total tuition fee for government-supported domestic students
$52,312.86

More on fees

LOCATION

City campus

What you’ll study

You'll start your studies with a range of core communication units, which will help you build an important foundational understanding of the wider discipline. You’ll research, design and produce integrated multiplatform campaigns for internal and external audiences. You’llgain an understanding of the practical, theoretical and ethical foundations of, and emerging trends in, a rapidly changing communication field. This course will equip you to excel as an agile, creative and collaborative strategic communication professional.

Broaden your horizons through elective communication units such as Aboriginal Sydney now, intercultural communication, digital media, streaming television and much more. You can also opt to pursue a second communication major from the five on offer, enhancing your expertise. 

Subjects at a glance

  • Core subjects

    Subject Code Subject Name
    54000
    Citizenship and Communication
    54001
    Digital Literacies
    54002
    Communicating Difference
    52660
    Emergent Public Relations
    52661
    Strategic Communication in Society
    52662
    Creative Advertising
    52663
    Strategic Communication Design
    52664
    Branding and Reputation
    52665
    Multimodal Storytelling
    52666
    Engagement in Organisations
    52667
    The Agency

Course highlights

This program is designed to prepare you for a successful future in advertising, public relations, communications and more. You'll have the chance to develop a range of in-demand skills and understandings, ranging from copywriting to research and project management, to help you effectively communicate vital messages for a range of purposes and settings. Students will produce course work that provides them with an array of material for a portfolio to show potential employers.

Admissions information

Admissions information

Find more Communication courses

Entry schemes and pathways

UTS Early Entry program

If you've excelled in Year 11, our Early Entry program rewards the hard work you've put into your studies. Successful applicants receive a provisional offer before their HSC/IB exams.

Elite athletes and performers

If you're an elite athlete or performer who has represented your school or state at a national level, and your studies have been affected, this scheme is for you.

InpUTS

If you've experienced long-term disadvantages that have affected your education, you may be eligible for selection rank adjustments through inpUTS.

Completing a recognised TAFE or VET provider qualification

With a VET qualification, you're eligible to apply for certain courses. Take the next step in your education.

Jumbunna Admissions Program

If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.

Changing from another undergraduate course

You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.

Your future career

This professionally accredited course opens the door to careers in creative advertising and strategic public relations for corporate, government, not- for-profit organisations and communities.

Career options

“Communication at UTS is different from other universities in the way that you gain practical experience in the industry whilst learning up to date methodologies from tutors who are working in the industry themselves.”

Daniel Snell

Bachelor of Communication (Media Arts & Production) (Public Communication)

Where you’ll study

Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.

Why UTS?

Why study Communication at UTS

With a degree in Communications, you'll develop a professional portfolio and learn the skills to adapt in a rapidly evolving field.

We offer innovative and interdisciplinary media, communication and creative production programs that combine theory with practical learning and industry experience.

#1 employment rate

Highest overall employment rate for communication graduates in NSW.

Graduate Outcomes Survey 2019

5th in Australia

for Communication and Media Studies.

QS World University Rankings by Subject 2023

Top 100 globally

Global ranking for Communication and Media.

QS World University Rankings by Subject 2023

Upcoming events

UTS campus tours

On-demand

UTS Tower - Building 1 Foyer

Free admission

Learn more
UTS Tech Festival will be held from 23 June to 4 July 2025

UTS Tech Festival

Mon 23 Jun 2025 - Fri 4 Jul 2025

City campus Faculty of Engineering and IT, UTS Building 11, Broadway, Ultimo NSW 2007

Free admission

Learn more
Futuristic neon abstract with glowing lights and vibrant colors, evoking a cyberpunk aesthetic

Postgraduate Communication on-demand videos

On-demand

Online

Free admission

Learn more
White modern abstract lines.

Brennan Program Ask Me Anything Yarning Circles Autumn 2025 #3

Thu 20 Mar 2025

2.00PM - 3.00PM Australia/Sydney (1 hour)

City campus CB02 Building 2 Level 17 Meeting Room

Free admission

Learn more

Make an enquiry

Considering studying at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.

What type of student are you?

The information you provide in this form will be used to respond to your enquiry. Your information may also be used to provide you with general information about the university. Please refer to our privacy policies for details.

Fields marked with an asterisk (*) are required.










If you know your UTS Student number or Application Number please include it in your enquiry







Related courses