Study Strategic Communication at UTS
This professionally accredited course opens the door to careers in creative advertising and strategic public relations for corporate, government, not- for-profit organisations and communities. The degree is taught by practitioners and leading researchers in the field, who will help you build the skills needed to enter a dynamic and diverse global communication industry.
Part of the Faculty of Arts and Social Sciences.
EXPLORE
Bachelor of Communication (Strategic Communication)
CODE
UTS: C10363 (version 2)
CRICOS: 087735G
UAC: 600023 (Autumn Session, Spring Session)
LOWEST SELECTION RANK
DURATION
3 years full time
INTAKE
Autumn Session 2025
Spring Session 2025
Autumn Session 2026
Spring Session 2026
COURSE FEES
LOCATION
City campus
What you’ll study
You'll start your studies with a range of core communication units, which will help you build an important foundational understanding of the wider discipline. You’ll research, design and produce integrated multiplatform campaigns for internal and external audiences. You’llgain an understanding of the practical, theoretical and ethical foundations of, and emerging trends in, a rapidly changing communication field. This course will equip you to excel as an agile, creative and collaborative strategic communication professional.
Broaden your horizons through elective communication units such as Aboriginal Sydney now, intercultural communication, digital media, streaming television and much more. You can also opt to pursue a second communication major from the five on offer, enhancing your expertise.
Subjects at a glance
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Core subjects
Subject Code Subject Name 54000 Citizenship and Communication54001 Digital Literacies54002 Communicating Difference52660 Emergent Public Relations52661 Strategic Communication in Society52662 Creative Advertising52663 Strategic Communication Design52664 Branding and Reputation52665 Multimodal Storytelling52666 Engagement in Organisations52667 The Agency
Course highlights
This program is designed to prepare you for a successful future in advertising, public relations, communications and more. You'll have the chance to develop a range of in-demand skills and understandings, ranging from copywriting to research and project management, to help you effectively communicate vital messages for a range of purposes and settings. Students will produce course work that provides them with an array of material for a portfolio to show potential employers.
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Admissions information
Admissions information
Find more Communication courses
Entry schemes and pathways
UTS Early Entry program
If you've excelled in Year 11, our Early Entry program rewards the hard work you've put into your studies. Successful applicants receive a provisional offer before their HSC/IB exams.
Elite athletes and performers
If you're an elite athlete or performer who has represented your school or state at a national level, and your studies have been affected, this scheme is for you.
InpUTS
If you've experienced long-term disadvantages that have affected your education, you may be eligible for selection rank adjustments through inpUTS.
Completing a recognised TAFE or VET provider qualification
With a VET qualification, you're eligible to apply for certain courses. Take the next step in your education.
Jumbunna Admissions Program
If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.
Changing from another undergraduate course
You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.
Your future career
This professionally accredited course opens the door to careers in creative advertising and strategic public relations for corporate, government, not- for-profit organisations and communities.
Career options
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“Communication at UTS is different from other universities in the way that you gain practical experience in the industry whilst learning up to date methodologies from tutors who are working in the industry themselves.”
Daniel Snell
Bachelor of Communication (Media Arts & Production) (Public Communication)
Where you’ll study
Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.
Why UTS?
Why study Communication at UTS
With a degree in Communications, you'll develop a professional portfolio and learn the skills to adapt in a rapidly evolving field.
We offer innovative and interdisciplinary media, communication and creative production programs that combine theory with practical learning and industry experience.
#1 employment rate
Highest overall employment rate for communication graduates in NSW.
Graduate Outcomes Survey 2019
5th in Australia
for Communication and Media Studies.
QS World University Rankings by Subject 2023
Top 100 globally
Global ranking for Communication and Media.
QS World University Rankings by Subject 2023
Make an enquiry
Considering studying at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.
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