Advertising and PR innovation
This course is designed for aspiring professionals in creative advertising, strategic public relations and related fields. What sets this course apart is its focus on real-world campaign creation for various sectors, enhancing your digital, traditional, and social media communication abilities. You'll learn to craft compelling content and engage effectively with media, all within the broader social, economic, and political frameworks of the communication industry.
The Bachelor of Communication (Strategic Communication) Bachelor of Creative Intelligence and Innovation also integrates a transdisciplinary approach, drawing on multiple fields to foster innovative thinking and problem-solving. You'll develop competencies in critical and creative thinking, future scenario planning, and entrepreneurship, preparing you to thrive in a rapidly evolving global landscape.
Part of the Faculty of Arts and Social Sciences.
EXPLORE
Bachelor of Communication (Strategic Communication) Bachelor of Creative Intelligence and Innovation
CODE
UTS: C10374 (version 4)
CRICOS: 087778G
UAC: 609515 (Autumn Session)
LOWEST SELECTION RANK
DURATION
4 years full time
INTAKE
July Session - Internal Course Transfer. Current UTS students only 2025
Autumn Session 2025
July Session - Internal Course Transfer. Current UTS students only 2026
Autumn Session 2026
COURSE FEES
LOCATION
City campus
What you’ll study
You'll acquire a versatile skill set, including ethical communication practices, ensuring you are adaptable to diverse work environments. Your coursework will culminate in a comprehensive portfolio, showcasing your readiness to potential employers.
Teaching methods include industry experiences, real-world projects, and self-directed proposals, ensuring a dynamic and engaging learning experience that equips you for the challenges and opportunities of the communication sector.
Subjects at a glance
Admissions information
Admissions information
Find more Transdisciplinary Innovation courses
Entry schemes and pathways
UTS Early Entry program
If you've excelled in Year 11, our Early Entry program rewards the hard work you've put into your studies. Successful applicants receive a provisional offer before their HSC/IB exams.
Elite athletes and performers
If you're an elite athlete or performer who has represented your school or state at a national level, and your studies have been affected, this scheme is for you.
InpUTS
If you've experienced long-term disadvantages that have affected your education, you may be eligible for selection rank adjustments through inpUTS.
Completing a recognised TAFE or VET provider qualification
With a VET qualification, you're eligible to apply for certain courses. Take the next step in your education.
Jumbunna Admissions Program
If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.
Changing from another undergraduate course
You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.
Career options
- check_circle
- check_circle
- check_circle
- check_circle
- check_circle
“Communication at UTS is different from other universities in the way that you gain practical experience in the industry whilst learning up to date methodologies from tutors who are working in the industry themselves.”
Daniel Snell
Bachelor of Communication (Media Arts & Production) (Public Communication)
Where you’ll study
Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.
Why UTS?
Why study Communication at UTS
With a degree in Communications, you'll develop a professional portfolio and learn the skills to adapt in a rapidly evolving field.
We offer innovative and interdisciplinary media, communication and creative production programs that combine theory with practical learning and industry experience.
#1 employment rate
Highest overall employment rate for communication graduates in NSW.
Graduate Outcomes Survey 2019
5th in Australia
for Communication and Media Studies.
QS World University Rankings by Subject 2023
Top 100 globally
Global ranking for Communication and Media.
QS World University Rankings by Subject 2023
Make an enquiry
Considering studying at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.
What type of student are you?
Join our newsletter to learn more about the University of Technology Sydney (UTS), what it's like to study in Sydney, UTS events in your country, how to apply, our generous scholarship options and more.
Your details will be used by UTS for official communications only. View our Privacy Statement.