Have you ever thought of your very own unique flavour combination for a beer?
Contract brewing allows your flavoured beer dreams to come to fruition. Using a third-party brewery, you can send your beer flavour ideas, and they will send you back labelled bottles of your creation.
Small brewers are reaping the benefits of having their products successfully started up, but contract brewing has been stigmatised within the craft beer industry.
Who gets side-swept in this contract?
In this episode of Think: Business Futures, presenter Stefan Posthuma is joined by Pavlina Jasovska, Lecturer in Contemporary Entrepreneurship at the UTS Business School, and Sam MacAulay, Senior Lecturer in Innovation at the University of Queensland, to discuss how contract brewing can be a successful means of a startup.
LISTEN > Contract brewing: opportunity versus stigma | 5 September 2022 | 29 min
GUEST BIOS
Pavlina Jasovska is a Lecturer in International Business and Strategy at the UTS Business School. See Pavlina’s bio on UTS experts.
Sam MacAulay is a Senior Lecturer in Strategy and Innovation at the University of Queensland. See Sam’s bio on LinkedIn.
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Think: Business Futures is produced by 2SER in partnership with UTS Business School.