The best IIP challenges are ones that have a ‘defined problem space’ and an ‘open solution space’.
What makes a great challenge?
When the challenge a partner is facing is clearly articulated, yet potential solutions are left open, a sweet spot occurs that allows students to release their creativity and innovation.
Take a look at some past case studies from previous years to get an idea of the kind of challenges that have worked really well.
“The best partner projects are ones where there is a very clearly defined problem space and the partner can give a very clear account of the challenges they’re facing in their industry”
Dr Alex Baumber, BCII Subject Coordinator
“We needed that insight – the brief was about the company so we needed those insights, to talk to people, to figure out what they think about it especially as the problem that we were facing was so people-oriented"
Armartej Dhami, BCII student