Master of Marketing (Extension)

Become a marketing specialist

Develop and extend your practical and strategic capabilities to deliver effective marketing strategies in a range of professional contexts.

This innovative program is informed by the dynamic marketing landscape shaped by creativity, technology, and sustainable marketing practices for social good.

The Extension course provides an opportunity to specialise more deeply and further enhance your professional practice, specialist knowledge and capabilities. It provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Part of the UTS Business School.

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Master of Marketing (Extension)

CODE

UTS: C04383 (version 3)

CRICOS: 098042B

DURATION

2 years full time
4 years part time

INTAKE

Autumn Session 2025
Spring Session 2025
Autumn Session 2026
Spring Session 2026

View important dates

COURSE FEES

Indicative total tuition fee for domestic students
$79,550.50

LOCATION

City campus

What you’ll study

This program allows you to adapt to the changing marketing landscape and includes subjects such as digital marketing and social media, data-driven insights, and the legal and ethical implications of marketing.

The course is aligned with research-inspired, practice-oriented education. It is designed to equip you with extensive skills that foster your lifelong learning and inquiry in your personal development and professional practice in marketing management.

The Extension course has additional elective subject choices that provide an opportunity to specialise more deeply and further enhance professional practice, specialist knowledge and capabilities.

Subjects at a glance

Core subjects

Subject Code	Subject Name
24734	Marketing Management
24710	Customer Experience and Behaviour
24761	Data-Driven Insights
24736	Marketing Communications
24762	Marketing for Social Good
24752	Brand Management
24730	Marketing Strategy and Leadership
24790	Business Project: Marketing (Capstone)

See all subjects and majors in the UTS Handbook

Admissions information

This course is designed for professionals seeking to enhance their marketing expertise and strategic thinking. Choose this course to elevate your marketing skills in a rapidly evolving industry, focusing on creativity, technology, and sustainable practices. Our distinctive approach integrates cutting-edge research with real-world application, ensuring you stay ahead in the marketing field.

You will gain insights into digital marketing, data analytics, customer experience, and ethical marketing, among other key areas. The course equips you with the tools to analyse markets, develop innovative strategies, and lead with confidence.

Expect a blend of theoretical learning and practical exercises, delivered through a mix of lectures, workshops, and collaborative projects. This hands-on approach will refine your skills for immediate professional application, preparing you for success in diverse marketing roles globally. The Extension option offers deeper specialisation, further tailoring your expertise to industry demands.

Find out more about Why Marketing.
Students gain insights into digital marketing, data analytics, customer experience, and ethical marketing, among other key areas. The course equips them with the tools to analyse markets, develop innovative strategies, and lead with confidence.

Expect a blend of theoretical learning and practical exercises, delivered through a mix of lectures, workshops, and collaborative projects. This hands-on approach refines their skills for immediate professional application, preparing them for success in diverse marketing roles globally. The Extension option offers deeper specialisation, further tailoring their expertise to industry demands.
To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)
Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

Eligibility for admission does not guarantee offer of a place.
2025 Indicative tuition fees for domestic students

As a postgraduate student, you'll be responsible for covering your own tuition fees.

2025 Tuition Fee
- Indicative first-year tuition fee: $38,900.00
- Indicative total tuition fee: $79,550.50
You can choose to pay your fees upfront per session, or if you’re eligible, you can defer them using a government FEE-HELP loan. This loan helps you cover all or part of your tuition fees. Keep in mind that applications for this loan are specific to each course.

Additional Costs

Your tuition fees do not include:
- The Student Services and Amenities Fee (SSAF), which supports student services and activities. If eligible, you can defer this fee using SA-HELP.
- Textbooks, materials, and other course-related costs.
- Any applicable payment processing fees (e.g., credit card surcharges).
Important Information
- Fees are shown in Australian Dollars (AUD).
- The indicative tuition fees above are based on full-time study (1 year = 48 credit points).
- Your actual fees depend on the year you enrol, your study load and the subjects you choose. Some subjects fall into different student contribution bands.
- You can calculate your student contribution based on the amounts listed in the student contribution table
Alumni Advantage Program

As a UTS graduate, you can enjoy a 10% discount on your course fees. Just apply for the course you're interested in, and if you're accepted, the discount will automatically be applied to your enrolment invoice. Learn more about the Alumni Advantage Program.

If you have any questions about course fees, please feel free to make an enquiry.

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Entry schemes and pathways

Learn more

Recognition of prior learning (RPL)

At UTS, we understand the dedication it takes to reach your current position – forging a path through prior study, work, and diverse learning experiences.

Jumbunna Admissions Program

If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.

UTS College

Transition smoothly to UTS with UTS College. Explore our programs now.

Changing from another postgraduate course

You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.

Learn more

Where you’ll study

Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.

See more facilities

External view of the glass wall side of the Chau Chak Wing Business building. — Take classes in the award-winning Dr Chau Chak Wing Building, designed by Frank Gehry.

Aerial view of the UTS Library reading room, showing desks, study areas and shelves with books. — Find your perfect library study spot and enjoy the quiet away from the campus bustle.

UTS campus. — Our campus is a base for your academic, professional and social life.

Why UTS?

Why study Business at UTS

With a Business degree at UTS, you'll learn innovative approaches to problem-solving, develop confidence with new technologies, and act towards a just and equitable world.

Our courses blend theory with real-world application, so you can apply these skills in the global market. We offer a range of undergraduate, postgraduate, research and MBA courses tailored to your ambitions.