Marketing

Reach people that matter with messages that work

Modern marketing goes beyond buy and sell. Today’s practitioners need to be dynamic, agile and strategic and know how to leverage both traditional and new methodologies to reach audiences where they are.

UTS’s Marketing degrees have been designed in consultation with experts, academics and industry, and put a key emphasis on creativity, technology, sustainability and research. This helps us ensure you build the cutting-edge skills you need to succeed throughout your entire career journey.

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Internationally ranked
#7 in Australia

We’re ranked among the top 10 universities in Australia for business and management studies.

QS World University Rankings 2024
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Strong job growth
Up to 6,700

job openings over the next 5 years.

Australian Government Labour Market Insights
payments

Job postings
287,000 currently employed

There are a variety of exciting roles available across advertising, marketing and sales.

Jobs and Skills Australia 2024

Why study Marketing?

Marketing covers so much more than just selling and advertising. It focuses on developing a deep understanding of markets, identifying needs and solutions to problems. At UTS our approach to marketing is research driven and has an emphasis on creativity, technology, and sustainable social change.

With flexible hours, a world-class teaching team and course content inspired by real-world marketing challenges, this course equips established professionals and up-and-coming marketers with the skills to level up in this dynamic global field.

Get inspired

With subjects spanning the breadth of the marketing discipline – from Digital and Social Marketing to Marketing Analytics, Customer Experience, Innovation and Creativity, and Pricing and Revenue Management, among others – you’ll learn to analyse markets and formulate strategies in line with industry best practice.

You’ll also experience practice-based learning experiences that advance your real-world expertise including hands on capstone subjects that will challenge you to deploy innovative marketing strategies in a simulated business consultancy.

Technology has changed the marketing landscape beyond recognition, providing new opportunities to better understand, communicate with and meet the needs of increasingly global markets.

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