Master of Marketing

Study Marketing at UTS

Whether you’re an established professional or making the switch to this exciting career, the Master of Marketing will equip you with all the creative, technological and sustainable marketing practices you need for an impactful, dynamic career.

You'll develop your capabilities in vital areas, including digital marketing, customer experience, omnichannel marketing and strategy and leadership. Learning from our acclaimed teaching team, you'll build essential knowledge to complement your existing skillset. Our flexible delivery and electives also allow you to customise your learning, helping you shape your course to your own career objectives in a degree that's uniquely you.

Part of the UTS Business School.

Facebook LinkedIn X Email

EXPLORE

Master of Marketing

CODE

UTS: C04382 (version 4)

CRICOS: 098047G

DURATION

1.5 years full time
3 years part time

INTAKE

Autumn Session 2025
Spring Session 2025
Autumn Session 2026
Spring Session 2026

View important dates

COURSE FEES

Indicative total tuition fee for domestic students
$59,225.25

LOCATION

City campus

What you’ll study

The Master of Marketing is a flexible, future-focused postgraduate degree for those ready for the next stage of their careers.

During your studies, you'll complete a range of core subjects to build a robust understanding of key marketing principles and practices, including effective management and communication, understanding customer experience and behaviour and how to best leverage data-driven insights into your marketing strategy.

Your choice of four elective marketing subjects will then help you tailor your learning further. In your capstone, you'll complete a business consultancy project, which will give you invaluable practical experience with a real marketing challenge.

Subjects at a glance

Core subjects

Subject Code	Subject Name
24734	Marketing Management
24710	Customer Experience and Behaviour
24761	Data-Driven Insights
24736	Marketing Communications
24762	Marketing for Social Good
24752	Brand Management
24730	Marketing Strategy and Leadership
24790	Business Project: Marketing (Capstone)

See all subjects and majors in the UTS Handbook

Typical course program

The outline below shows an example program for the Master of Marketing based on a full-time study load. Please note that your exact program may differ based on your unique circumstances, such as your subject selections and recognition of prior learning.

Course structure

8

core Marketing subjects
4

Marketing options

First year

Build a foundation in marketing management, marketing communications, customer experience, and data-driven insights. Explore marketing for social good, brand management, and customise your learning with elective options.
Second year

Apply your knowledge in the Business Project capstone, refine your leadership skills in marketing strategy, and choose electives to personalise your studies further.

First year

Build a foundation in marketing management, marketing communications, customer experience, and data-driven insights. Explore marketing for social good, brand management, and customise your learning with elective options.

Second year

Apply your knowledge in the Business Project capstone, refine your leadership skills in marketing strategy, and choose electives to personalise your studies further.

See typical course program in the UTS Handbook

Course highlights

This program is designed to equip you with a toolkit of contemporary marketing skills. You'll be taught the latest marketing practices and tools, as well as your choice of key expertise such as how to apply research, customer analytics, omnichannel or cross-cultural marketing, the benefits of creativity as well as the emerging technologies and innovations that can help accelerate your career and lead to success in senior marketing roles.

Admissions information

This course is designed for professionals seeking to excel in and navigate the dynamic marketing landscape shaped by creativity, technology. Choose this program to gain cutting-edge insights from our research-led faculty and align with sustainable marketing practices for societal benefit.

Distinctive in its approach, the course integrates digital marketing, data analytics, customer experience, and ethical considerations, ensuring you stay ahead in a rapidly changing industry.

You will acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasized through real-world projects and case studies.

Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance your professional development.

Find out more about Why Marketing.
Students acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasised through real-world projects and case studies.

Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance their professional development.
To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)
Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

Eligibility for admission does not guarantee offer of a place.
2025 Indicative tuition fees for domestic students

As a postgraduate student, you'll be responsible for covering your own tuition fees.

2025 Tuition Fee
- Indicative first-year tuition fee: $38,900.00
- Indicative total tuition fee: $59,225.25
You can choose to pay your fees upfront per session, or if you’re eligible, you can defer them using a government FEE-HELP loan. This loan helps you cover all or part of your tuition fees. Keep in mind that applications for this loan are specific to each course.

Additional Costs

Your tuition fees do not include:
- The Student Services and Amenities Fee (SSAF), which supports student services and activities. If eligible, you can defer this fee using SA-HELP.
- Textbooks, materials, and other course-related costs.
- Any applicable payment processing fees (e.g., credit card surcharges).
Important Information
- Fees are shown in Australian Dollars (AUD).
- The indicative tuition fees above are based on full-time study (1 year = 48 credit points).
- Your actual fees depend on the year you enrol, your study load and the subjects you choose. Some subjects fall into different student contribution bands.
- You can calculate your student contribution based on the amounts listed in the student contribution table
Alumni Advantage Program

As a UTS graduate, you can enjoy a 10% discount on your course fees. Just apply for the course you're interested in, and if you're accepted, the discount will automatically be applied to your enrolment invoice. Learn more about the Alumni Advantage Program.

If you have any questions about course fees, please feel free to make an enquiry.

Find more Business courses

Return to Business

Entry schemes and pathways

Learn more

Recognition of prior learning (RPL)

At UTS, we understand the dedication it takes to reach your current position – forging a path through prior study, work, and diverse learning experiences.

Jumbunna Admissions Program

If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.

UTS College

Transition smoothly to UTS with UTS College. Explore our programs now.

Changing from another postgraduate course

You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.

Learn more

Careers

Your future career

As a UTS Master of Marketing graduate, you'll have the skills and experience to create compelling, innovative marketing strategies and solutions to help businesses of all kinds reach their audiences and achieve ever-greater success.

Future-focused and highly relevant, this degree will give you the tools to stay up-to-date in a changing world. As an ethical and sustainably minded marketer, you'll leverage the power of emerging technologies to reach business outcomes and create social good. You’ll be an in-demand professional, ready to take on senior marketing roles in any industry or sector.

Career options

Two female and one male student sitting on window ledge talking and looking at their phones.

Request an info pack

Fill in the form to receive a course info pack straight to your inbox.

Request an info pack

Where you’ll study

Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.

See more facilities

External view of the glass wall side of the Chau Chak Wing Business building. — Take classes in the award-winning Dr Chau Chak Wing Building, designed by Frank Gehry.

Aerial view of the UTS Library reading room, showing desks, study areas and shelves with books. — Find your perfect library study spot and enjoy the quiet away from the campus bustle.

UTS campus. — Our campus is a base for your academic, professional and social life.

Why UTS?

Why study Business at UTS

With a Business degree at UTS, you'll learn innovative approaches to problem-solving, develop confidence with new technologies, and act towards a just and equitable world.

Our courses blend theory with real-world application, so you can apply these skills in the global market. We offer a range of undergraduate, postgraduate, research and MBA courses tailored to your ambitions.