Bachelor of Management (Digital Creative Enterprise)

Study Digital Creative Enterprise at UTS

Creative industries encompass a wide array of fascinating areas, like music, marketing, and software development. As our commercial landscape shifts, there is an increasing recognition that these businesses bring both cultural and financial value to our society. This has led to a demand for innovative professionals who can deploy creativity to reach new heights of success in our new digital world.

With a Bachelor of Management majoring in Digital Creative Enterprise, you'll be on the path to a vibrant, exciting future where you’ll blend your capabilities in business governance, risk management and enterprise. You’ll become an adaptable, ethical, innovative leader of the future, ready to manage digital and creative organisations and reach new heights of commercial success.

Part of the UTS Business School.

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Bachelor of Management (Digital Creative Enterprise)

CODE

UTS: C10342 (version 3)

CRICOS: 084784A

UAC: 601065 Digital Creative Enterprise (Autumn Session, Spring Session)

LOWEST SELECTION RANK

81.45 (Digital Creative Enterprise)

Don't have the ATAR?

See pathways

DURATION

3 years full time
6 years part time

INTAKE

Autumn Session 2025
Spring Session 2025
Autumn Session 2026
Spring Session 2026

View important dates

COURSE FEES

Domestic (FT)

LOCATION

City campus

What you'll study

Digital Creative Enterprise is one of five majors offered within the Bachelor of Management. You'll commence your studies by undertaking a range of core Management units, covering areas like marketing, foundational management skills and innovation and entrepreneurship.

You'll then study your Digital Creative Enterprise major subjects, learning how to manage, lead, innovate and manage risk in creative industries. Subjects include Digital Strategy and Governance and Innovation in Complex Systems.

You can opt to enhance your specialisation through a second major or sub-major or experience different perspectives with electives from other disciplines like arts, technology and health.

Subjects at a glance

Core subjects

Subject Code	Subject Name
21440	Management Skills
24109	Marketing and Customer Value
21654	Socio-political Context of Management
21227	Innovation and Entrepreneurship
21665	Managing Legal Issues
21643	Innovation Lab
21698	Managing for Social Impact (Capstone)

See all subjects and majors in the UTS Handbook

Typical course program

The outline below shows an example program for the Bachelor of Management majoring in Digital Creative Enterprise based on a full-time study load. Please note that your exact program may differ based on your unique circumstances, such as your subject selections and recognition of prior learning.

8

core Management subjects
8

major Digital Creative Enterprise subjects
8

major, sub-major or elective subjects

First year

Develop key skills in management, marketing, and creative industries within the collaborative economy. Explore innovation, entrepreneurship, and the socio-political context of management, culminating with insights into innovation in complex systems.
Second year

Acquire hands-on experience in the Innovation Lab, examine entrepreneurial ecosystems and study legal issues in business.
Third year

Choose between Leading Creative Innovation or Frame Innovation, and explore managing risk and opportunity. Complete a business internship or Diversity Management, and finish with the capstone in managing for social impact and digital strategy.

First year

Develop key skills in management, marketing, and creative industries within the collaborative economy. Explore innovation, entrepreneurship, and the socio-political context of management, culminating with insights into innovation in complex systems.

Second year

Acquire hands-on experience in the Innovation Lab, examine entrepreneurial ecosystems and study legal issues in business.

Third year

Choose between Leading Creative Innovation or Frame Innovation, and explore managing risk and opportunity. Complete a business internship or Diversity Management, and finish with the capstone in managing for social impact and digital strategy.

See typical course program in the UTS Handbook

Course highlights

In this course we teach an array of professional and transferable skills that will help you successfully manage and lead organisations of any industry or sector. Along with core management competencies, you'll discover specific capabilities in innovation, strategy and governance and how to apply them in creative and digital business settings.

Admissions information

This course is designed for aspiring professionals eager to excel in management within the dynamic experience economy. Stand out by choosing a program that blends theoretical knowledge with practical application, including workplace internships and international exchange opportunities through our UTS partnerships.
Our Bachelor of Management is unique, offering specialisations in event management, sport business, strategic innovation and entrepreneurship, sustainability and social impact, and digital creative enterprise. These areas underscore the evolving nature of Australia's creative industries and their global significance. You will acquire a robust understanding of management practices, strategic thinking, and the ability to navigate the digital landscape.
Practical projects, field visits, case studies, and internships will equip you with professional skills and enhance your employability. Learning is interactive and applied, with a focus on real-world challenges. You will benefit from our strong industry connections and hands-on experiences that prepare you for a successful career in management.
Students acquire a robust understanding of management practices, strategic thinking, and the ability to navigate the digital landscape. Practical projects, field visits, case studies, and internships equip them with professional skills and enhance their employability. Learning is interactive and applied, with a focus on real-world challenges. They benefit from our strong industry connections and hands-on experiences that prepare them for a successful career in management.
Your Australian Tertiary Admission Rank (ATAR) is a score between 0.00 and 99.95. It shows you how you rank compared to all the students in your year group in New South Wales. A selection rank combines your ATAR with any other adjustment points that make up your overall university entrance score. Your selection rank may differ from university to university, depending on the adjustment points granted to you at each institution.
Employers tell us the skills our graduates acquire from undertaking a Transdisciplinary Elective sets them apart from the crowd. That’s why we have embedded this program into every undergraduate degree.

All you need to do is choose the Elective that inspires you the most.

Transdisciplinary Electives integrate knowledge from multiple disciplines, allowing you to approach complex problems from a range of perspectives.

By combining methods and insights from various disciplines, transdisciplinary learning often leads to breakthrough ideas and creative innovations that may not be possible within the confines of a single discipline.

If you find yourself rapt by the world of innovation – you can pair your core degree with a Diploma in Innovation, graduating with two qualifications in the same timeframe.

In both instances, you’ll work on a real-world challenge presented by an industry partner organisation – partners who often create career pathways for our graduates.

* Excludes students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation.
Students who are enrolled in the Bachelor of Management and have previously studied at another university or other recognised tertiary educational institution may be eligible for recognition of prior learning if the subjects previously studied are deemed by Business to be equivalent to those specified for their course.

Students who have completed a course at a private college are not eligible for any exemptions unless an articulation agreement between Business and the college is in place. Details of all arrangements are available via the credit recognition search tool.

For more information about the application process, see How to Apply for Recognition of Prior Learning.

Find more Business courses

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Entry schemes and pathways

Learn more

UTS Early Entry program

If you've excelled in Year 11, our Early Entry program rewards the hard work you've put into your studies. Successful applicants receive a provisional offer before their HSC/IB exams.

Elite athletes and performers

If you're an elite athlete or performer who has represented your school or state at a national level, and your studies have been affected, this scheme is for you.

InpUTS

If you've experienced long-term disadvantages that have affected your education, you may be eligible for selection rank adjustments through inpUTS.

Completing a recognised TAFE or VET provider qualification

With a VET qualification, you're eligible to apply for certain courses. Take the next step in your education.

Jumbunna Admissions Program

If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.

Changing from another undergraduate course

You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.

Learn more

To this day, it’s still the best course that I’ve completed. I still find myself applying my skills and knowledge in my day-to-day work

Elaina (Tran) Nguyen

Bachelor of Management (Digital Creative Enterprise)

Careers

Your future career

As a graduate, you'll be prepared to take advantage of our increasingly digital age, using your skills as a leader and innovator to attain ever-greater heights of success.

You'll have a comprehensive toolkit of essential professional skills, like financial management, people leadership and organisational stewardship. You’ll possess the capabilities you need to steer digital and creative enterprises and create real social, environmental and financial value. These sought-after attributes will open up a huge array of exciting, unique career paths in the creative industries, where the only limit is your imagination.

Career options

Where you’ll study

Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.

See more facilities

External view of the glass wall side of the Chau Chak Wing Business building. — Take classes in the award-winning Dr Chau Chak Wing Building, designed by Frank Gehry.

Aerial view of the UTS Library reading room, showing desks, study areas and shelves with books. — Find your perfect library study spot and enjoy the quiet away from the campus bustle.

UTS campus. — Our campus is a base for your academic, professional and social life.

Why UTS?

Why study Business at UTS

With a Business degree at UTS, you'll learn innovative approaches to problem-solving, develop confidence with new technologies, and act towards a just and equitable world.

Our courses blend theory with real-world application, so you can apply these skills in the global market. We offer a range of undergraduate, postgraduate, research and MBA courses tailored to your ambitions.