Digital Creative Enterprise
What is digital creative enterprise management?
Digital creative enterprise management seeks to introduce students to the processes that are involved in the interplay of technology and the commercialisation of creativity.
Both in Australia and overseas creative industries (including architecture, television, marketing and software development, etc.) are becoming recognised parts of the commercial landscape of national and local economies. Creativity is now increasingly seen as both the basis for success of these and other designated industry sectors, but also as an essential characteristic of innovation in the broader economy.
The increasing interplay of technology and digital processes with organisational governance and the management of risk and diversification in the creative sectors makes this an area of considerable opportunity over the next decade.
Why study digital creative enterprise management?
A study of digital creative enterprise management will put you at the forefront of national and international endeavours to reward innovation in the digital economy. Units of study will provide opportunities for students to actively engage with industry representatives, along with ensuring a broad understanding of the historical and contemporary governance of the creative industry sector and the application of creative thinking principles across other parts of the economy.
What do you learn in the digital creative enterprise major?
Skills acquisition is a major focus of units within the digital creative enterprise major. Our major focus is equipping students with soft and transferrable skills that have applicability across a range of different industry sectors. Skills include: multidisciplinary teamwork; user focussed innovation, critical appraisal of industry problems, and the use of data analytics and other tools to assess risk across different organisational settings.
Career opportunities
Throughout the digital creative enterprise major there is a focus on graduate agility and the development of opportunities for different career pathways. In addition to the creative industries themselves, which students will form links to in a number of individual units, there will also be opportunities to pursue specialist roles in other industries in the areas of digital strategy, data analytics, digital marketing and design thinking.
