Sport Business Major

What is sport business management?

This involves the management of sport organisations, the promotion of sport as an entertainment product, and the sustainability of sport enterprises at both professional and community levels.

Sport business managers strategize about market share in highly competitive national and global contexts, they liaise with player agents and athlete associations about player remuneration and welfare, and they work with the media to provide sport news and the broadcasting of games. The sport industry is a growing and dynamic economic sector, with sport managers having a critical role in the creation of sport as both an entertainment product and a community resource.

Sports business management takes place at international, national and regional levels and includes the management of:

  • governing bodies, professional clubs and associations, and competitions
  • sports events, venues, facilities and resources
  • sponsorship, media and promotion of sports clubs, players and events.

Why study sport business?

The sports industry is a flourishing part of Australian culture and society. This multi-billion dollar industry, which employs around 100,000 people in Australia alone, has experienced significant growth in professionalism, revenue generation and number of people in all levels of management, in both the professional and community sport sectors.

UTS is uniquely placed with expertise and networks across multiple codes of sport as well as international and national sports bodies.

What do you learn in the sport business major?

Sport Business students gain a thorough understanding of Australian and international sports industries, the role sport plays in culture and society, and the interrelationships between sports bodies and key stakeholders.

Putting your knowledge into practice, you will undertake a Professional Internship and complete a capstone subject that examines the ethical, political, structural and policy dimensions of key issues within sport and society.

See the full list of subjects in the Sport Business Major

Career opportunities

Career options include work within professional sports clubs, league and player associations, government bodies, sports venues and sports media and marketing organisations.

Graduate positions

  • Sports Administrator
  • Sport and Recreation Supervisor
  • Recreation Facilities Coordinator
  • Sports Marketing Officer

Career progression

  • Sports Centre Manager
  • Program Development Manager
  • Sponsorship Manager
  • Venue Manager
  • Sports Event Manager
  • Director of Sport and Athletic Development

Sport and Exercise Management or Sport Business Management?

In addition to the major in Sport Business within the Bachelor of Management, UTS also offers a Bachelor of Sport and Exercise Management within the Faculty of Health, whichcontains a mix of sport and exercise and business subjects.

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.