Study Strategic Communication at UTS
Professional communicators design impactful, effective messaging for a wide range of purposes, audiences and settings. If you’re looking for a rewarding career that can allow you to work in the government, private, or not for profit sectors in addressing organisational and societal problems, the UTS Master of Strategic Communication is the course for you.
Practice-oriented, this course will help you build the critical skills and capabilities required to succeed as a professional communicator. You’ll work with industry experts, learning how to understand problems through careful research, identify and reach the right audience with messages that drive impact. This degree will develop your skillsets in helping organisations use communication as an effective tool in promoting social change.
Part of the Faculty of Arts and Social Sciences.
EXPLORE
Master of Strategic Communication
CODE
UTS: C04461 (version 1)
CRICOS: 116217H
DURATION
1.5 years full time
3 years part time
INTAKE
Autumn Session 2025
Spring Session 2025
Autumn Session 2026
Spring Session 2026
COURSE FEES
LOCATION
City campus
What you’ll study
This course is designed to be completed in 18 months full-time or three years part-time. You’ll begin by completing core subjects, covering topics like understanding audiences, risk issues and crisis and stakeholder engagement.
You’ll then curate your learning journey with your choice of four Strategic Communication electives. These include fascinating subjects like corporate marketing communication, creativity and innovation, media law and academic English. You can also choose to pursue an industry project, where you’ll create a strategic plan to address the needs of a real client.
Subjects at a glance
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Core subjects
Subject Code Subject Name 57604 Communication Theory and Practice57605 Foundations in Strategic Communication57606 Strategic Communication Planning and Management57607 Ethics, Responsibility and Sustainability57608 Finding Insights for Understanding Audiences57609 Creative Appeals in Advertising57610 Risk, Issue and Crisis Communication57611 Stakeholder Engagement
Course highlights
You’ll get the chance to build a comprehensive toolkit of skills for use in advertising, public relations, organisational communication and more. In addition to this, you’ll have an opportunity to examine this discipline with a wider, more strategic lens, which is necessary for those looking to move into senior roles.
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Careers
Your future career
Studying this course prepares one to work in a wide range of contexts as a champion for the positive application of communication in a strategic manner. This includes the often fast-moving and creative world of communication departments across a wide variety of organisations – including government, NGOs, and the corporate world.
You can also position yourself to work for agencies that provide outsourced communication activities for a wide range of institutions. Responsibilities would include but not be limited to development, execution and evaluation of strategic communication campaigns, doing market research to support communication campaigns, evaluation of communication campaigns, crisis communication and engaging stakeholders.
Our teaching approach that integrates practice and theories allows you to be adaptable to various contexts of practice.
Career options
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Admissions information
Admissions information
Find more Communication courses
Entry schemes and pathways
Recognition of prior learning (RPL)
At UTS, we understand the dedication it takes to reach your current position – forging a path through prior study, work, and diverse learning experiences.
Jumbunna Admission Program
If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.
Changing from another postgraduate course
You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.
Where you’ll study
Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.
Why UTS?
Why study Communication at UTS
With a degree in Communications, you'll develop a professional portfolio and learn the skills to adapt in a rapidly evolving field.
We offer innovative and interdisciplinary media, communication and creative production programs that combine theory with practical learning and industry experience.
#1 employment rate
Highest overall employment rate for communication graduates in NSW.
Graduate Outcomes Survey 2019
5th in Australia
for Communication and Media Studies.
QS World University Rankings by Subject 2023
Top 100 globally
Global ranking for Communication and Media.
QS World University Rankings by Subject 2023
Make an enquiry
Considering studying at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.