Adaptive marketing expertise
The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management.
Leveraging the research expertise of our Marketing faculty, the program provides you with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice.
You'll develop the ability to identify and analyse marketing management problems and skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and internationally.
Part of the UTS Business School.
EXPLORE
Graduate Diploma in Marketing
CODE
UTS: C07135 (version 3)
CRICOS: 098048G
DURATION
1 year full time
2 years part time
INTAKE
Autumn Session 2025
Spring Session 2025
Autumn Session 2026
Spring Session 2026
COURSE FEES
LOCATION
City campus
What you’ll study
You'll learn how to adapt to the changing marketing landscape in the areas of marketing communications, brand management, marketing for social good, customer experience and behaviour, marketing strategy, data-driven insights, and the legal and ethical implications of marketing.
You'll have flexible program options including subject choices, full-time or part-time study options and studying over Autumn or Spring sessions.
This course comprises 48 credit points and consists of a combination of seven core subjects (42 credit points) and one elective (6 credit points).
Subjects at a glance
-
Core subjects
Subject Code Subject Name 24734 Marketing Management24710 Customer Experience and Behaviour24761 Data-Driven Insights24736 Marketing Communications24762 Marketing for Social Good24752 Brand Management24730 Marketing Strategy and Leadership
Admissions information
Admissions information
Find more Business courses
Entry schemes and pathways
Recognition of prior learning (RPL)
At UTS, we understand the dedication it takes to reach your current position – forging a path through prior study, work, and diverse learning experiences.
Jumbunna Admissions Program
If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.
UTS College
Transition smoothly to UTS with UTS College. Explore our programs now.
Changing from another postgraduate course
You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.
“I am most proud of the confidence I gained from the course. Coming from a performing arts background, I was essentially a newbie when it came to not only business, but entrepreneurship.”
Sharon Lee
Executive Master of Business Administration
Where you’ll study
Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.
Why UTS?
Why study Business at UTS
With a Business degree at UTS, you'll learn innovative approaches to problem-solving, develop confidence with new technologies, and act towards a just and equitable world.
Our courses blend theory with real-world application, so you can apply these skills in the global market. We offer a range of undergraduate, postgraduate, research and MBA courses tailored to your ambitions.
5-star rating
International recognition for our research, graduate employability, teaching quality and infrastructure.
QS Stars Business Schools
16.8% increase in jobs
in the fast growing professional service industry.
Jobs and Skills Australia, 2021 Employment projections for the five years to 2026
Best Business School
in Australia committed to a Responsible Ethos, as awarded by the Financial Times.
Financial Times Responsible Business Education Awards 2024
Make an enquiry
Considering studying at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.
What type of student are you?
Join our newsletter to learn more about the University of Technology Sydney (UTS), what it's like to study in Sydney, UTS events in your country, how to apply, our generous scholarship options and more.
Your details will be used by UTS for official communications only. View our Privacy Statement.