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Graduate Diploma in Marketing

Develop advanced skills to analyse and strategise in the dynamic field of marketing, guided by expert research and ethical practices.

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Domestic student

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  • an Australian citizen 
  • an Australian permanent resident. 
  • a New Zealand citizen.
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International student

You are an international student if you are not: 

  • an Australian citizen 
  • an Australian permanent resident 
  • a New Zealand citizen. 
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Adaptive marketing expertise

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management.

Leveraging the research expertise of our Marketing faculty, the program provides you with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice.

You'll develop the ability to identify and analyse marketing management problems and skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and internationally.

Part of the UTS Business School.

Graduate Diploma in Marketing

CODE

UTS: C07135 (version 3)

CRICOS: 098048G

DURATION

1 year full time
2 years part time

INTAKE

Autumn Session 2025
Spring Session 2025
Autumn Session 2026
Spring Session 2026

View important dates

COURSE FEES

Indicative total tuition fee for domestic students
$38,900.00

More on fees

LOCATION

City campus

What you’ll study

You'll learn how to adapt to the changing marketing landscape in the areas of marketing communications, brand management, marketing for social good, customer experience and behaviour, marketing strategy, data-driven insights, and the legal and ethical implications of marketing.

You'll have flexible program options including subject choices, full-time or part-time study options and studying over Autumn or Spring sessions.

This course comprises 48 credit points and consists of a combination of seven core subjects (42 credit points) and one elective (6 credit points).

Subjects at a glance

  • Core subjects

    Subject Code Subject Name
    24734
    Marketing Management
    24710
    Customer Experience and Behaviour
    24761
    Data-Driven Insights
    24736
    Marketing Communications
    24762
    Marketing for Social Good
    24752
    Brand Management
    24730
    Marketing Strategy and Leadership

Admissions information

Admissions information

Find more Business courses

Entry schemes and pathways

Recognition of prior learning (RPL)

At UTS, we understand the dedication it takes to reach your current position – forging a path through prior study, work, and diverse learning experiences.

Jumbunna Admissions Program

If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.

UTS College

Transition smoothly to UTS with UTS College. Explore our programs now.

Changing from another postgraduate course

You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.

“I am most proud of the confidence I gained from the course. Coming from a performing arts background, I was essentially a newbie when it came to not only business, but entrepreneurship.”

Sharon Lee

Executive Master of Business Administration

Where you’ll study

Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.

Why UTS?

Why study Business at UTS

With a Business degree at UTS, you'll learn innovative approaches to problem-solving, develop confidence with new technologies, and act towards a just and equitable world.

Our courses blend theory with real-world application, so you can apply these skills in the global market. We offer a range of undergraduate, postgraduate, research and MBA courses tailored to your ambitions.

5-star rating

International recognition for our research, graduate employability, teaching quality and infrastructure.

QS Stars Business Schools

16.8% increase in jobs

in the fast growing professional service industry.

Jobs and Skills Australia, 2021 Employment projections for the five years to 2026

Best Business School

in Australia committed to a Responsible Ethos, as awarded by the Financial Times.

Financial Times Responsible Business Education Awards 2024

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