The Marketing Department has a number of researchers whose work focuses on aspects of innovation and marketing strategy.

 

Key Marketing researchers:

 

Key Publications:

2024

Mintz, O., & Lilien, G.L. (2024). Should B2B start-ups invest in marketing?, Industrial Marketing Management, 117 (February), 220-237. https://doi.org/10.1016/j.indmarman.2024.01.003

 

2023

Mintz, O., Currim, I., & Deshpande, R. (2023). National customer orientation: an empirical test across 112 countries, Marketing Letters, 34, 89–204. https://link.springer.com/article/10.1007/s11002-023-09668-5

 

2022

Mintz, O., Currim, I.S.,& Deshpandé, R. (2022). National Customer Orientation: A Framework, Propositions and Agenda for Future Research, European Journal of Marketing, 56(4), 1014-1041. https://doi.org/10.1108/EJM-11-2020-0804.

 

2021

Eckert, C., van Heerde, H.J., Wetzel, H.A., & Hattula, S. (2021). Spotlight personnel: How hiring and turnover drive service performance versus demand, Journal of Marketing Research, https://doi.org/10.1177/00222437211068049.

Healey, J., & Mintz, O. (2021). What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2021.05.003

Noguti, V., Ho, H., Padigar, M., & Zhang, S. (2021). Does Individual Ambidexterity and Career Experience Help Technological Startup Founders Acquire Funding? IEEE Transactions on Engineering Management. Accepted.

 

2019

Le Meunier-FitzHugh, K., & Massey, G.R.  (2019). Improving relationships between sales and marketing: The relative effectiveness of cross-functional coordination mechanisms. Journal of Marketing Management, 35(13-14), 1267-1290. https://doi.org/10.1080/0267257X.2019.1648310

Massey, G., Wang, P., & Kyngdon, A. (2019). Conceptualizing and Modeling Interpersonal Trust in Exchange Relationships: The Effects of Incomplete Model Specification,  Industrial Marketing Management, 76(January), 60-71. https://doi.org/10.1016/j.indmarman.2018.06.012

 

 

2018

Burke, P.F., Dowling, G., & Wei, X. (2018). The relative impact of corporate reputation on consumer choice: Beyond a halo effect. Journal of Marketing Management, 34(13-14), 1227-1257. https://doi.org/10.1080/0267257X.2018.1546765

 

2017

Kyriazis, E., Massey, G.R., Couchman, P., & Johnson, L. (2017). Friend or foe? The effects of managerial politics on NPD team communication, collaboration and project success. R & D Management, 47(1), 61-74. https://doi.org/10.1111/radm.12150

 

2016

Wilden, R., Devinney, T.M., & Dowling, G.R.  (2016). The architecture of dynamic capability research. The Academy of Management Annals, 10(1), 997-1076. https://doi.org/10.1080/19416520.2016.1161966

Krzeminska, A., & Eckert, C.  (2016) Complementarity of internal and external R&D: Is there a difference between product versus process innovations? R & D Management, 46(S3), 929-1128. https://doi.org/10.1111/radm.12120