Choice modeling is a multi-disciplinary field in which a variety of methods is employed to understand and predict consumer and corporate decision making behaviour.
Key Marketing researchers:
Key publications:
2024
Chung, S., Agnew, J., Bateman, H., Eckert, C., Liu, J. & Thorp, S. (2024). The impact of mortgage broker use on borrower confusion and preferences, Journal of Economic Behavior & Organization, 224, 229-247. https://doi.org/10.1016/j.jebo.2024.05.016
2021
Fettermann, D.C., Borriello, A., Pellegrini, A., Cavalcante, C.G., Rose, J.M., & Burke, P.F. (2021). Getting smarter about household energy: the who and what of demand for smart meters. Building Research & Information, 49(1), 100-112. https://doi.org/10.1080/09613218.2020.1807896
Healey, J., & Mintz, O. (2021). What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2021.05.003
2020
Burke, P.F., Eckert, C., & Sethi, S. (2020). A multi-attribute benefits-based choice model with multiple mediators: New insights for positioning. Journal of Marketing Research, 57(1), 35-54. https://doi.org/10.1177/0022243719881618
2018
Darcy, S., & Burke, P.F. (2018). On the road again: The barriers and benefits of automobility for people with disability. Transportation Research Part A: Policy and Practice, 107, 229-245. https://doi.org/10.1016/j.tra.2017.11.002
Bateman, H., Thorp, S., Eckert, C., Louviere, J.J., Iskhakov, F., & Satchell, S. (2018). Individual capability and effort in retirement benefit choice, Journal of Risk and Insurance, 85(2), 483-512. https://doi.org/10.1111/jori.12162
2017
Palmer, T-A, Burke, P.F., & Aubusson, P. (2017). Why school students choose and reject science: a study of the factors that students consider when selecting subjects. International Journal of Science Education, 39(6), 645-662. https://doi.org/10.1080/09500693.2017.1299949
Agnew, J.R., Bateman, H., Eckert, C., Iskhakov, F., Louviere, J., & Thorp, S. (2017). First Impressions Matter: An Experimental Investigation of Online Financial Advice. Management Science, 64(1), 288-307. https://doi.org/10.1287/mnsc.2016.2590
2016
Bateman, H., Eckert, C., Iskhakov, F., Louviere, J., Satchell, S., & Thorp, S. (2016). Default and naïve diversification heuristics in annuity choice. Australian Journal of Management, 42(1), 32-57. https://doi.org/10.1177/0312896215617225
Bateman, H., Eckert, C., Geweke, J., Louviere, J., Satchell, S., & Thorp, S. (2016). Risk Presentation and Portfolio Choice. Review of Finance, 20(1), 201-229. https://doi.org/10.1093/rof/rfv001