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Future of Customer-Centric Managerial Insights 2024

This half-day event features cutting-edge quantitative marketing research presentations, an industry panel discussion, and networking opportunities.

Venue: Iconic Frank Gehry-designed UTS Business School
Time: 12:30-5:45 PM, followed by a dinner at the Opera House Bar 
Download the full program

 

Start Finish CB08.03.005 Auditorium 

 

Tuesday, 25th June 2024

 
12:00pm12:30pmRegistration; light lunch will be provided 
12:30pm12:45pm Welcome address: Head of Marketing Discipline Group David Waller & Associate Professor Ofer Mintz
12:45pm1:30pm

Industry Session: Three Industry Challenges that Academics Can Solve

  • Adam Good (Founder of Auric Experiences; and former Chief Digital Transformation Officer and Executive Director of Marketing Technology of WPP)
  • Gai Le Roy (CEO of IAB Australia)
  • Yitong Wang (Former Head of Seller Growth and Head of Service Delivery for Center of Satisfaction at the Alibaba Group)
1:30pm2:25pm

Academic Session 1: 

  • Shuba Srinivasan (Boston U.): Turning the Tide: How Firms Mitigate Sociopolitical Risks Through Strategic Responses
  • Dominik Papies (U. Tübingen): The Impact of Social Media on Music Demand: Evidence from a Quasi-Natural Experiment
  • Samuel Stäbler (Tilburg U.): The Unheard Voice of Marketing Research: Breaking Through to News and Social Media
2:25pm2:45pmBreak
2:45pm4:00pm

Academic Session 2:

  • Vamsi Kanuri (Notre Dame): Retaining Customers after Financial Fraud: The Effect of Blame Attribution on Customer Churn
  • Linda Court Salisbury (Boston College): The Influence of Multilingual Digital Tools on Mortgage Borrower Decisions and Outcomes
  • Jake An (UTS): Motivating Consumers via Goal Enabling Technology: The Role of Goal Difficulty Dimensions
4:00pm4:15pmBreak
4:15pm5:30pm

Academic Session 3:

  • Renana Peres (Hebrew U.): Customer Centered Data Ownership: Putting Consumers in Control of Their Data
  • Olivier Rubel (U. California Davis): Managing Conflicts Between Marketing and Sales: Customer Acquisition in Business Markets
  • Kapil Tuli (Singapore Management U.): Securing a Calibrated Marketing Budget
5:30pm5:45pmConclusion
6:30pm10:00pmDinner at Opera Bar