Consumer research

Our researchers attempt to untangle the complex web of social, cultural, psychological, motivational and a myriad of other factors that influence the behaviour of consumers. 

Natalina Zlatevska by Damien Pleming

 

Key Marketing researchers:

 

Key publications:

2024

Belli, A., Carrillat, F.A., Zlatevska, N., & Cowley, E. (2024). How does time pressure influence risk preferences? Answers from a meta-analysis, Journal of Consumer Research, 50(6), 1172–1197. https://doi.org/10.1093/jcr/ucad053

Deo, K., & Prasad, A. (2024). Factors influencing green energy consumer behaviour in Australia, Journal of Cleaner Production, 460, 142609, https://doi.org/10.1016/j.jclepro.2024.142609

Noguti, V., & Waller, D.S. (2024). How the time of day impacts social media advertising outcomes on consumers, Marketing Intelligence and Planning 42(3), 418-437. .https://doi.org/10.1108/MIP-04-2023-0172

 

2023

Chan, K., Khamis, S., Taylor, M., & Waller, D. (2023). Indigenous research methods to build an uncontested space for marketing insight, International Journal of Market Research. https://doi.org/10.1177/14707853231165471

Kim, T., Lee, H., Kim, M.Y., Kim, S., & Duhachek, A. (2023). AI increases unethical consumer behavior due to reduced anticipatory guilt, Journal of the Academy of Marketing Science, 51(4), 785-801.  https://doi.org/10.1007/s11747-021-00832-9

Pontes, V., Greer, D.A., Pontes, N., & Beatson, A. (2023). Need for distinction moderates customer responses to preferential treatment, Journal of Services Marketing, 37(4), 409-419. https://doi.org/10.1108/JSM-02-2021-0053

Smith, A., Zlatevska, N., Chowdhury, R., & Belli, A. (2023). A meta-analytical assessment of the effect of deontological evaluations and teleological evaluations on ethical judgments/intentions, Journal of Business Ethics, 188, 553-588. https://link.springer.com/article/10.1007/s10551-022-05311-x

Zlatevska, N., Barton, B., Dubelaar, C. & Hohberger, J. (2023). Navigating through nutrition labeling effects: A second order meta-analysis, Journal of Public Policy and Marketing, https://doi.org/10.1177/07439156231158115.

 

2022

Barton, B., Zlatevska, N., & Oppewal, H. (2022). Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions, Journal of Retailing, 98(4), 741-758. https://doi.org/10.1016/j.jretai.2022.06.003.

Belli, A., Carrillat, F., Zlatevska, N., & Cowley, E. (2022), The wellbeing implications of maximizing: A conceptual framework and meta-analysis, Journal of Consumer Psychology.   32(4), 573-596. https://doi.org/10.1002/jcpy.1283

Fam, K.S., Richard, J., McNeill, L., Waller, D.S., & Zhang, H. (2022). Sales promotion: The role of equity sensitivity, Asia Pacific Journal of Marketing and Logistics, 34(9), 827-848. https://doi.org/10.1108/APJML-04-2021-0249

Giroux, M., Franklin, D., Kim, J., Park, J., & Kwak, K. (2022). The impact of same versus different price presentation on travel choice and the moderating role of childhood socioeconomic status. Journal of Travel Research, 61(3), 674-695. https://doi.org/10.1177/0047287520988903

Kim, T., Duhachek, A.,  Herd, K., Kim, S.(2022). Toward a goal-based paradigm of contagion, European Journal of Marketing  56(8), 2105-2137, https://doi.org/10.1108/EJM-03-2021-0148

Kim, T., Jiang, L., Duhachek, A., Lee, H., & Garvey, A. (2022). Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure, Journal of Service Research. https://doi.org/10.1177/10946705221120232

Noguti, V. (2022). Consumption of marketer-generated content: Consumers as curators of marketing messages that they consume on social media, European Journal of Marketing, 56(12), 3545-3567. https://www.emerald.com/insight/content/doi/10.1108/EJM-09-2020-0695/full/html

Sepehr, S., Carlson, J., Rosenberger III, P. & Pandit, A. (2022). Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia, Journal of Consumer Marketing. https://doi-org.ezproxy.lib.uts.edu.au/10.1108/JCM-05-2021-4661

Sepehr, S., Holzmüller, H., & Rosenberger, P. J. (2022). City, consumption and interculturalism: How cities can facilitate consumer acculturation. Australasian Marketing Journal. https://doi.org/10.1177/14413582221136131

 

 

2021

Camilleri, A.R. (2021). Who doesn't read online consumer reviews, and why? Personality and Individual Differences, 179(September), 110954. https://doi.org/10.1016/j.paid.2021.110954

Garvey, A., Kim, T., & Duhacheck, A. (2021). Bad News? Send an AI. Good News? Send a Human, Journal of Marketing, https://journals.sagepub.com/doi/abs/10.1177/00222429211066972..

Han, J.J., & Broniarczyk, S.M. (2021). Multitasking as Consumer Compensatory Control, Journal of Consumer Research,  48(3), 456-473. https://doi.org/10.1093/jcr/ucab029

Kim, T., Duhachek, A., Briñol, P., & Petty, R.E. (2021). How posting online reviews can influence the poster’s evaluations, Personality and Social Psychology Bulletin, 49(9), 1401-1413. https://doi.org/10.1177/0146167220976449

 

2020

Barton, B.L., Burke, P.F. & Waller, D.S. (2021). Effects of anxiety on preferences for generic medicines in Australia. Health Promotion International,  36(1), 187-195. https://doi.org/10.1093/heapro/daaa034

Camilleri, A.R. (2020). The importance of online reviews depends on when they are presented, Decision Support Systems, 133(June),  Article 113307 https://doi.org/10.1016/j.dss.2020.113307

Kim, T., & Duhachek, A. (2020). Artificial intelligence and persuasion: A construal level account, Psychological Science, 31(4), 363-380. https://doi.org/10.1177/0956797620904985

Noguti, V., & Waller, D. S. (2020). Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising. Journal of Marketing Management, 36(15-16), 1527-1555. https://doi.org/10.1080/0267257X.2020.1799062

Cheah, J-H., Waller, D., Thaichon, P., Ting, H., & Lim, X-J. (2020). Price image and the sugrophobia effect on luxury retail purchase intention, Journal of Retailing and Consumer Services, 57(November), Article 102188. https://doi.org/10.1016/j.jretconser.2020.102188

 

2019

Hoffmann, R., Cam, M., & Camilleri, A. R. (2019). Deciding to invest responsibly: Choice architecture and demographics in an incentivised retirement savings experiment. Journal of Behavioral and Experimental Economics, 80(June), 219-230. https://doi.org/10.1016/j.socec.2019.04.005

Camilleri, A. R., Cam, M-A., & Hoffman, R. (2019). Nudges and signposts: The effect of smart defaults and pictographic risk information on retirement saving investment choices. Journal of Behavioral Decision Making, 32(4), 431-449. https://doi.org/10.1002/bdm.2122

Camilleri, A. R., & Larrick, R.P. (2019). The Collective Aggregation Effect: Aggregating Potential Collective Action Increases Pro-Social Behavior, Journal of Experimental Psychology: General, 148(3), 550-569. https://doi.org/10.1037/xge0000563

Camilleri, A. R., Larrick, R. P., Hossain, S., & Patino-Echeverri D. (2019) Consumers underestimate the emissions associated with food but are aided by labels, Nature Climate Change,9(1), 53-58. https://doi.org/10.1038/s41558-018-0354-z

Werle, C., Dubelaar, C., Zlatevska, N., & Holden, S. (2019). Might bigger portions of healthier snack food help? Food Quality and Preference, 71(January), 181-184. https://doi.org/10.1016/j.foodqual.2018.06.014

Chan, E., & Zlatevska, N.  (2019). Jerkies, tacos, and burgers: Subjective socioeconomic status and meat preference. Appetite, 132, 257-266.  https://doi.org/10.1016/j.appet.2018.08.027

Chan, E.Y., & Zlatevska, N. (2019). Is Meat Sexy? Meat Preference as a Function of the Sexual Motivation System, Food Quality and Preference,  74(June), 78-87. https://doi.org/10.1016/j.foodqual.2019.01.008

Vandenbroele, J., Van Kerckhove, A., & Zlatevska, N. (2019). Portion size effects vary: The size of food units is a bigger problem than the number. Appetite, 140,  27-40. https://doi.org/10.1016/j.appet.2019.04.025

Zlatevska, N. Chowdhury, R.M.M.I., Tam, L., & Holden, S. (2019). Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations. Marketing Letters, 30, 321-334. https://doi.org/10.1007/s11002-019-09504-9

 

2018

Han, J.J., & Gershoff, A.D. (2018). When good things feel closer and bad things feel farther: The role of perceived control on psychological distance perception. Journal of Consumer Psychology, 28(4), 629-643. https://doi.org/10.1002/jcpy.1034

 

2017

Ungemach, C., Camilleri, A. R., Johnson, E.J., Larrick, R.P., & Weber, E.U. (2017). Translated attributes as choice architecture: Aligning objectives and choices through decision signposts. Management Science, 64(5), 2445-2459. https://doi.org/10.1287/mnsc.2016.2703

Saluja, G., Adaval, R., & Wyer, R.S. (2017). Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed. Organizational Behavior and Human Decision Processes, 143(November), 23-38. https://doi.org/10.1016/j.obhdp.2016.09.004

Singh S., &  Swait, J. (2017). Channels for search and purchase: Does mobile internet matter? Journal of Retailing and Consumer Services, 39, 123-134. https://doi.org/10.1016/j.jretconser.2017.05.014

Morrison,M., Greig, J., Waller, D.S., McCulloch, R., & Read, D.M.Y. (2017). Effective communication with difficult to reach landholders. Australasian Journal of Environmental Management, 24(2), 133-145. https://doi.org/10.1080/14486563.2017.1300953

 

 

 

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.