Marketing strategy and innovation

The Marketing Department has a number of researchers whose work focuses on aspects of innovation and marketing strategy.

 

Key Marketing researchers:

 

Key Publications:

2024

Mintz, O., & Lilien, G.L. (2024). Should B2B start-ups invest in marketing?, Industrial Marketing Management, 117 (February), 220-237. https://doi.org/10.1016/j.indmarman.2024.01.003

 

2023

Mintz, O., Currim, I., & Deshpande, R. (2023). National customer orientation: an empirical test across 112 countries, Marketing Letters, 34, 89–204. https://link.springer.com/article/10.1007/s11002-023-09668-5

 

2022

Mintz, O., Currim, I.S.,& Deshpandé, R. (2022). National Customer Orientation: A Framework, Propositions and Agenda for Future Research, European Journal of Marketing, 56(4), 1014-1041. https://doi.org/10.1108/EJM-11-2020-0804.

 

2021

Eckert, C., van Heerde, H.J., Wetzel, H.A., & Hattula, S. (2021). Spotlight personnel: How hiring and turnover drive service performance versus demand, Journal of Marketing Research, https://doi.org/10.1177/00222437211068049.

Healey, J., & Mintz, O. (2021). What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance, International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2021.05.003

Noguti, V., Ho, H., Padigar, M., & Zhang, S. (2021). Does Individual Ambidexterity and Career Experience Help Technological Startup Founders Acquire Funding? IEEE Transactions on Engineering Management. Accepted.

 

2019

Le Meunier-FitzHugh, K., & Massey, G.R.  (2019). Improving relationships between sales and marketing: The relative effectiveness of cross-functional coordination mechanisms. Journal of Marketing Management, 35(13-14), 1267-1290. https://doi.org/10.1080/0267257X.2019.1648310

Massey, G., Wang, P., & Kyngdon, A. (2019). Conceptualizing and Modeling Interpersonal Trust in Exchange Relationships: The Effects of Incomplete Model Specification,  Industrial Marketing Management, 76(January), 60-71. https://doi.org/10.1016/j.indmarman.2018.06.012

 

 

2018

Burke, P.F., Dowling, G., & Wei, X. (2018). The relative impact of corporate reputation on consumer choice: Beyond a halo effect. Journal of Marketing Management, 34(13-14), 1227-1257. https://doi.org/10.1080/0267257X.2018.1546765

 

2017

Kyriazis, E., Massey, G.R., Couchman, P., & Johnson, L. (2017). Friend or foe? The effects of managerial politics on NPD team communication, collaboration and project success. R & D Management, 47(1), 61-74. https://doi.org/10.1111/radm.12150

 

2016

Wilden, R., Devinney, T.M., & Dowling, G.R.  (2016). The architecture of dynamic capability research. The Academy of Management Annals, 10(1), 997-1076. https://doi.org/10.1080/19416520.2016.1161966

Krzeminska, A., & Eckert, C.  (2016) Complementarity of internal and external R&D: Is there a difference between product versus process innovations? R & D Management, 46(S3), 929-1128. https://doi.org/10.1111/radm.12120

 

 

 

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.