Marketing Research Seminar Series
If you wish to attend one of these seminars, please R.S.V.P at least one week before the seminar.
Please contact Marketing Reception if you would like to be notified of forthcoming Marketing research seminars (MarketingDiscipline.Reception@uts.edu.au)
2024
| DATE | PRESENTER | TOPIC | ROOM (Transport to UTS) | |||
|---|---|---|---|---|---|---|
| Thursday, 29 February 2024, 11:30 to 12:30 | Professor Mark Uncles, University of NSW | Communicating Sustainability Considerations to Customers where there is Organizational Complexity | CB08.08.002 or Zoom (RSVP for link) | |||
| Thursday, 21 March 2024, 11:00 to 12:00 | Professor Ross Gordon, UTS Business School | Consumption Reterritorialized - Form, Scale, and Intensity in Gambling | CB08.08.002 or Zoom (RSVP for link) | |||
| Thursday, 28 March 2024, 11:00 to 12:30 | Dr Christina Anthony, Lecturer, Discipline of Marketing, The University of Sydney Business School | Humorous Denials | CB08.08.002 or Zoom (RSVP for link) | |||
| Thursday, 11 April 2024, 11:30 to 12:30 | Associate Professor Christine Eckert, UTS Business School | Who Pays the Price for Bad Advice? The Role of Consumer Vulnerability, Learning and Confirmation Bias | CB08.08.002 or Zoom (RSVP for link) | |||
| Thursday, 2 May 2024, 11:30 to 12:30 | Professor Nitika Garg, University of NSW | Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands | CB08.08.002 or Zoom (RSVP for link) | |||
| Monday, 20 May 2024, 11:30 to 12:30 | Associate Professor Aaron M. Garvey, Gatton College of Business and Economics | The Emerging Marketing Tactic of AI Ingratiation of Humans | CB08.08.002 or Zoom (RSVP for link) | |||
| Thursday, 30 May 2024, 11:30 to 12:30 | Professor Ralf Wilden, Macquarie University | CB08.08.002 or Zoom (RSVP for link) | ||||
| Thursday, 20 June 2024, 11:30 to 12:30 | Professor Valentina Stan, ESSCA (Angers School of Management) | CB08.08.002 or Zoom (RSVP for link) | ||||
| Thursday, 15 August 2024, 11:30 to 12:30 | Dr Jingshi Liu, Bayes Business School | Encouraging Brand-loyal Consumers to Repair: Activating a Sense of Commitment in Product Repair Messaging | CB08.08.002 or Zoom (RSVP for link) | |||
| Thursday, 12 September 2024, 11:30 to 12:30 | Dr Edward Bentrott, UTS Business School | Motivational Feedback from Quizzes. First year students peer feedback to increase their final subject mark | CB08.08.002 or Zoom (RSVP for link) | |||
| Thursday, 26 September 2024, 11:30 to 12:30 | Professor Paul Burke, UTS Business School | Fit For Purpose: Exploring the Dual Pathways and Barriers to Utilitarian vs. Hedonic Value Creation for Smartphone Apps | CB08.08.002 or Zoom (RSVP for link) | |||
| Thursday, 10 October 2024, 11:30 to 12:30 | Professor Chris Baumann, Macquarie University | Necro-Branding: Elvis Presley as a Necro-Celebrity | CB08.08.002 or Zoom (RSVP for link) |
