Future of Customer-Centric Managerial Insights 2024

This half-day event features cutting-edge quantitative marketing research presentations, an industry panel discussion, and networking opportunities.

Venue: Iconic Frank Gehry-designed UTS Business School
Time: 12:30-5:45 PM, followed by a dinner at the Opera House Bar 
Download the full program

 

Start Finish CB08.03.005 Auditorium 

 

Tuesday, 25th June 2024

 
12:00pm12:30pmRegistration; light lunch will be provided 
12:30pm12:45pm Welcome address: Head of Marketing Discipline Group David Waller & Associate Professor Ofer Mintz
12:45pm1:30pm

Industry Session: Three Industry Challenges that Academics Can Solve

  • Adam Good (Founder of Auric Experiences; and former Chief Digital Transformation Officer and Executive Director of Marketing Technology of WPP)
  • Gai Le Roy (CEO of IAB Australia)
  • Yitong Wang (Former Head of Seller Growth and Head of Service Delivery for Center of Satisfaction at the Alibaba Group)
1:30pm2:25pm

Academic Session 1: 

  • Shuba Srinivasan (Boston U.): Turning the Tide: How Firms Mitigate Sociopolitical Risks Through Strategic Responses
  • Dominik Papies (U. Tübingen): The Impact of Social Media on Music Demand: Evidence from a Quasi-Natural Experiment
  • Samuel Stäbler (Tilburg U.): The Unheard Voice of Marketing Research: Breaking Through to News and Social Media
2:25pm2:45pmBreak
2:45pm4:00pm

Academic Session 2:

  • Vamsi Kanuri (Notre Dame): Retaining Customers after Financial Fraud: The Effect of Blame Attribution on Customer Churn
  • Linda Court Salisbury (Boston College): The Influence of Multilingual Digital Tools on Mortgage Borrower Decisions and Outcomes
  • Jake An (UTS): Motivating Consumers via Goal Enabling Technology: The Role of Goal Difficulty Dimensions
4:00pm4:15pmBreak
4:15pm5:30pm

Academic Session 3:

  • Renana Peres (Hebrew U.): Customer Centered Data Ownership: Putting Consumers in Control of Their Data
  • Olivier Rubel (U. California Davis): Managing Conflicts Between Marketing and Sales: Customer Acquisition in Business Markets
  • Kapil Tuli (Singapore Management U.): Securing a Calibrated Marketing Budget
5:30pm5:45pmConclusion
6:30pm10:00pmDinner at Opera Bar
   

 

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.