Marketing faculty publications

Bignoux, S., Gray, D., & Booth, A.T. (2023). Developing an alternative approach to the measurement of B2B relationship health, Asia Pacific Journal of Marketing and Logistics 35(8), 2066-2092. https://www.emerald.com/insight/content/doi/10.1108/APJML-01-2022-0077/full/html

Burke, P. F., Schuck, S., & Kearney, M. (2023). Teachers’ experiences of emergency remote schooling during the pandemic: Drivers for student and teacher wellbeing. Australian Journal of Education, 67(2), 124-142. https://doi.org/10.1177/00049441231159666"

Camilleri, A.R. (2023). An investigation of big life decisions, Judgement and Decision Making, 18, e32. https://doi.org/10.1017/jdm.2023.30

Camilleri, A.R., Dankova, K., Ortiz, J.M., & Neelim, A. (2023). Increasing worker motivation using a reward scheme with probabilistic elements, Organizational Behavior and Human Decision Processes, 177(July), 104256. https://doi.org/10.1016/j.obhdp.2023.104256

Chan, K., Khamis, S., Taylor, M., & Waller, D. (2023). Indigenous research methods to build an uncontested space for marketing insight, International Journal of Market Research, 65(6), 796-811. https://doi.org/10.1177/14707853231165471

Chapman, K. M., Richardson, F. J., Forster, C. Y., Middleton, E. J. T., White, T. E., Burke, P. F., & Latty, T. (2023). Artificial flowers as a tool for investigating multimodal flower choice in wild insects. Ecology and Evolution, 13, e10687. https://doi.org/10.1002/ece3.10687

Deroover, K., Knight, S., Burke, P. F., & Bucher, T. (2023). Why do experts disagree? The development of a taxonomy. Public Understanding of Science, 32(2), 224–246. https://doi.org/10.1177/09636625221110029

Eckert, C., & Hohberger, J. (2023). Addressing Endogeneity Without Instrumental Variables: An Evaluation of the Gaussian Copula Approach for Management Research. Journal of Management, 49(4), 1460–1495. https://doi.org/10.1177/01492063221085913.

Fam, K-S., Waller, D.S., & Grohs, R. (2023). Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries, Journal of Asia-Pacific Business, 24(1), 39-54. https://doi.org/10.1080/10599231.2023.2197531

Garvey, A. M., Kim, T., & Duhachek, A. (2023). Bad News? Send an AI. Good News? Send a Human. Journal of Marketing, 87(1), 10–25. https://doi.org/10.1177/00222429211066972

Golder, P. N., Dekimpe, M. G., An, J. T., van Heerde, H. J., Kim, D. S. U., & Alba, J. W. (2023). Learning from data: An empirics-first approach to relevant knowledge generation. Journal of Marketing, 87(3), 319-336. https://doi.org/10.1177/00222429221129200

Gonzalez-Arcos, C., Meath, C., Leszczyc, P.P., Haruvy, E., & An, J. (2023). Fostering sustainable investments through micro-investing platforms. Scientific Reports, 13, 21194. https://doi.org/10.1038/s41598-023-48452-3

Han, J.J., Smale, M.C., & Lee, J.(2023). How power increases preference for experiential purchases but not for material purchases, Psychology & Marketing, 40(6), 1089-1102. https://doi.org/10.1002/mar.21793

Kim, T., Lee, H., Kim, M.Y., Kim, S., & Duhachek, A. (2023). AI increases unethical consumer behavior due to reduced anticipatory guilt, Journal of the Academy of Marketing Science, 51(4), 785-80. https://doi.org/10.1007/s11747-021-00832-9

Lu, S., & Mintz, O. (2023). Marketing on the metaverse research opportunities and challenges, AMS Review,13, 151–166. https://doi.org/10.1007/s13162-023-00255-5

Lu, S.Q., Singh, S., & de Roos, N (2023). Effects of online and offline advertising and their synergy on direct telephone sales, Journal of Retailing, 99(3), 337-352. https://doi.org/10.1016/j.jretai.2023.06.001

Mintz,O. (2023). Metrics for marketing decisions: Drivers and implications for performance. NIM Marketing Intelligence Review,15(1) 18-23. https://doi.org/10.2478/nimmir-2023-0003

Mintz, O., Currim, I., & Deshpande, R. (2023). National customer orientation: an empirical test across 112 countries, Marketing Letters, Accepted.

Ninan, J., Clegg, S., Burdon, S., & Clay, J. (2023). Reimagining Infrastructure Megaproject Delivery: An Australia—New Zealand Perspective. Sustainability, 15(4), 2971.

Noguti, V., Ho, H., Padigar, M., & Zhang, S. (2023). Does Individual Ambidexterity and Career Experience Help Technological Startup Founders Acquire Funding? IEEE Transactions on Engineering Management, 70(12), 4162-4174. https://ieeexplore.ieee.org/document/9547383

Pellegrini, A., Borriello, A., & Rose, J.M. (2023). Assessing the willingness of Australian households for adopting home charging stations for electric vehicles, Transportation Research Part C: Emerging Technologies, 148, 104034. https://doi.org/10.1016/j.trc.2023.104034.

Pontes, V., Greer, D.A., Pontes, N., & Beatson, A. (2023). Need for distinction moderates customer responses to preferential treatment, Journal of Services Marketing, 37(4), 409-419. https://doi.org/10.1108/JSM-02-2021-0053

Sepehr, S., Carlson, J., Rosenberger III, P., & Pandit, A. (2023). Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia, Journal of Consumer Marketing, 40(1), 136-149. https://doi.org/10.1108/JCM-05-2021-4661

Sepehr, S., Holzmüller, H., & Rosenberger, P. J. (2023). City, consumption and interculturalism: How cities can facilitate consumer acculturation. Australasian Marketing Journal, 31(4), 303-313.  https://doi.org/10.1177/14413582221136131

Smith, A., Zlatevska, N., Chowdhury, R., & Belli, A. (2023). A meta-analytical assessment of the effect of deontological evaluations and teleological evaluations on ethical judgments/intentions, Journal of Business Ethics, 188, 553-588. https://link.springer.com/article/10.1007/s10551-022-05311-x

Spanjaard, D., Garlin, F., & Mohammed, H. (2023). Tell me a story! Blending digital storytelling into marketing higher education for student engagement. Journal of Marketing Education, 45(2), 167–182. https://doi.org/10.1177/02734753221090419

Wang, Y., Mintz, O., Chen, D., & Chen, K. (2023)  The Alibaba challenge: How to effectively engage with a billion customers, Management and Business Review, https://mbrjournal.com/2023/07/25/the-alibaba-challenge-how-to-effectively-engage-with-a-billion-customers/

Auger, P., Devinney, T.M., & Dowling, G. (2022). Employees as a vector of strategic intent: an examination of corporate, social and environmental strategic intent recognition by employees, Journal of Strategy and Management, 15(4), 524-537. https://doi.org/10.1108/JSMA-04-2021-0101

Barton, B., Zlatevska, N., & Oppewal, H. (2022). Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions, Journal of Retailing, 98(4), 741-758. https://doi.org/10.1016/j.jretai.2022.06.003

Belli, A., Carrillat, F., Zlatevska, N., & Cowley, E. (2022), The wellbeing implications of maximizing: A conceptual framework and meta-analysis, Journal of Consumer Psychology, 32(4), 573-596. https://doi.org/10.1002/jcpy.1283

Borriello, A., Massey, G.R., & Rose, J. (2022). Extending the Theory of Planned Behaviour to investigate the issue of microplastics in the marine environment, Marine Pollution Bulletin, 179, 113689. https://doi.org/10.1016/j.marpolbul.2022.113689

Burke, P. F., & Buchanan, J. (2022). What Attracts Teachers to Rural and Remote Schools? Incentivizing Teachers’ Employment Choices in New South Wales, Australian Journal of Education, 66(2), 115-139. https://doi.org/10.1177/00049441211066357.

Burke, P.F., Kearney, M., Schuck, S., & Aubusson, P. (2022). Improving mobile learning in secondary mathematics and science: Listening to students, Journal of Computer Assisted Learning, 38(1), 137-151. https://doi.org/10.1111/jcal.12596

Chan, K., & Uncles, M. (2022). Digital Media Consumption: using metrics, patterns and dashboards to enhance data-driven decision-making, Journal of Consumer Behaviour, 21(1), 80-91. https://doi.org/10.1002/cb.1994

Deo, K. & Prasad, A.A. (2022). Exploring climate change adaptation, mitigation and marketing connections, Sustainability, 14, 4255. https://doi.org/10.3390/su14074255

Eckert, C., van Heerde, H.J., Wetzel, H.A., & Hattula, S. (2022). Spotlight personnel: How hiring and turnover drive service performance versus demand, Journal of Marketing Research, 59(4):797-820. https://journals.sagepub.com/doi/10.1177/00222437211068049.

Fam, K.S., Richard, J., McNeill, L., Waller, D.S., & Zhang, H. (2022). Sales promotion: The role of equity sensitivity, Asia Pacific Journal of Marketing and Logistics, 34(9), 827-848.https://doi.org/10.1108/APJML-04-2021-0249

Goodall, S., Viney, R., Street, D., Waller, D.S., & Zhao, F.L. (2022). Responses to direct-to-consumer advertising in Australia: Comparing experience, Health Marketing Quarterly, 39(4), 398-409. https://doi.org/10.1080/07359683.2022.2124052

Ho, H., Kim, N., & Reza, S. (2022). CSR and CEO pay: Does CEO reputation matter?, Journal of Business Research, 149(October), 1034-1049. https:/doi.org/10.1016/j.jbusres.2022.04.055

Hoek, J., Gendall, P., Eckert, C., Louviere, J., Ling, P. & Popova, L. (2022). Analysis of on-pack messages for e-liquids: a discrete choice study. Tobacco Control,31, 534-542. http://dx.doi.org/10.1136/tobaccocontrol-2020-056033

Kearney, M., Young, K., & Burke, P. F.(2022). An Examination of Special Education Teachers’ Digital Practices. Journal of Special Education Technology, 01626434221094798. https://doi.org/10.1177/01626434221094798

Kim, T., Duhachek, A., Herd, K., Kim, S. (2022). Toward a goal-based paradigm of contagion, European Journal of Marketing 56(8), 2105-2137, https://doi.org/10.1108/EJM-03-2021-0148

Kim, T. W., Jiang, L., Duhachek, A., Lee, H., & Garvey, A. (2022). Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure. Journal of Service Research, 25(4), 649–666. https://doi.org/10.1177/10946705221120232

Giroux, M., Franklin, D., Kim, J., Park, J., & Kwak, K. (2022). The impact of same versus different price presentation on travel choice and the moderating role of childhood socioeconomic status. Journal of Travel Research, 61(3), 674-695. https://doi.org/10.1177/0047287520988903

Mintz, O., Currim, I.S.,& Deshpandé, R. (2022). National Customer Orientation: A Framework, Propositions and Agenda for Future Research, European Journal of Marketing, 56(4), 1014-1041. https://doi.org/10.1108/EJM-11-2020-0804

Mintz, O.,& Knight, E. (2022). Beyond usual: How leading firms diverge from business as usual, Management and Business Review, Spring, 61-69

Noguti, V. (2022). Consumption of marketer-generated content: Consumers as curators of marketing messages that they consume on social media, European Journal of Marketing, 56(12), 3545-3567. https://www.emerald.com/insight/content/doi/10.1108/EJM-09-2020-0695/full/html

O’Rourke, A-M., Carrillat, F.A. & Wang, P.Z. (2022). Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position, Journal of Marketing Management, 38(3-4), 369-397. https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.1966076

Padigar, M., Pupovac, L., Sinha, A., & Srivastava, R. (2022). The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations, Journal of the Academy of Marketing Science, 50, 1277-1298. https://doi.org/10.1007/s11747-022-00873-8

Singh, S., & Jang, S. (2022). Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors? Journal of Retailing and Consumer Services, 65(March), 102200. https://www.sciencedirect.com/science/article/abs/pii/S0969698920300771

Voola, R., Carlson, J., Azmat, F., Viet Ngo, L., Porter, K., & Sinha, A. (2022). Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals. Australasian Marketing Journal, 30(2), 97–106. https://doi.org/10.1177/14413582221085387

Bajada, C., Singh, S., Jarvis, W., & Trayler, R. (2021). The use of threshold concepts to support student learning through assessment–a case for renewing public trust in business education and qualifications, Higher Education Research & Development, 40(4), 676-691. https://www.tandfonline.com/doi/abs/10.1080/07294360.2020.1775558

Barton, B.L., Burke, P.F. & Waller, D.S. (2021). Effects of anxiety on preferences for generic medicines in Australia. Health Promotion International, 36(1), 187-195.https://doi.org/10.1093/heapro/daaa034

Borriello, A., Burke, P.F., & Rose, J.M. (2021). If one goes up, another must come down: A latent class hybrid choice modelling approach for understanding electricity mix preferences among renewables and non-renewables, Energy Policy, 159(December), 112611. https://doi.org/10.1016/j.enpol.2021.112611

Burke, P.F., Masters, D., & Massey, G.R. (2021). Enablers and barriers to COVID-19 vaccine uptake: an international study of perceptions and intentions, Vaccine, 39(36), 5116-5128. https://doi.org/10.1016/j.vaccine.2021.07.056

Burke, P.F., Palmer, TA. & Pressick-Kilborn, K. (2021) Preferences for Professional Development in Science Among Pre- and In-service Primary Teachers: a Best–Worst Scaling Approach. Research in Science Education, Published online. https://link.springer.com/article/10.1007/s11165-021-10030-w

Camilleri, A.R. (2021). Who doesn't read online consumer reviews, and why? Personality and Individual Differences, 179(September), 110954. https://doi.org/10.1016/j.paid.2021.110954

Camilleri, A. R., & Sah, S. (2021). Amplification of the status quo bias among physicians making medical decisions. Applied Cognitive Psychology 35(6), 1374-1386. https://doi.org/10.1002/acp.3868

Fettermann, D.C., Borriello, A., Pellegrini, A., Cavalcante, C.G., Rose, J.M., & Burke, P.F. (2021). Getting smarter about household energy: the who and what of demand for smart meters. Building Research & Information, 49(1), 100-112. https://doi.org/10.1080/09613218.2020.1807896

Han, J.J., & Broniarczyk, S.M. (2021). Multitasking as consumer compensatory control, Journal of Consumer Research, 48(3), 456-473. https://doi.org/10.1093/jcr/ucab029

Healey, J., & Mintz, O. (2021). What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance, International Journal of Research in Marketing, 38(4), 838-856, https://doi.org/10.1016/j.ijresmar.2021.05.003

Ho, H., Tien, K-M., Wu, A., & Singh, S. (2021). A sequence analysis approach to segmenting credit card customers, Journal of Retailing and Consumer Services, 59 (March), 102391. https://doi.org/10.1016/j.jretconser.2020.102391

Holden, S.S., Zlatevska, N., Parkinson, J., Cadario, R., Dubelaar, C., Lei, J., Moore, E., Sayarh, N., Van Kerckhove, A., & Werle, C. (2021), Unpalatable food for thought: let marketing research guide effective public obesity interventions. Obesity Reviews. 22(2), Article e13141.https://doi.org/10.1111/obr.13141

Kim, T., Duhachek, A., Briñol, P., & Petty, R.E. (2021). How posting online reviews can influence the poster’s evaluations, Personality and Social Psychology Bulletin, 49(9), 1401-1413. https://doi.org/10.1177/0146167220976449

Mintz, O., Gilbride, T.J., Currim, I.S., & Lenk, P. (2021). The right metrics for marketing-mix decisions. International Journal of Research in Marketing, 38(1), 32-49. https://doi.org/10.1016/j.ijresmar.2020.08.003

Ninan, J., Clegg, S., Burdon, S., & Clay, J. (2021). Overt obstacles and covert causes: An exploratory study of poor performance in megaprojects. Project Leadership and Society, 2(December), 100011. https://doi.org/10.1016/j.plas.2021.100011

Pedada, K., Padigar, M., Sinha, A., & Dass, M. (2021). Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market, Journal of Business Research, 135(October), 295-303. https://doi.org/10.1016/j.jbusres.2021.06.043

Qian, C., Yu, K., & Gu, H. (2021). Flexibility mechanisms in a dynamic distribution network, Journal of Business and Industrial Marketing, 36(11), 2001-2012. https://doi.org/10.1108/JBIM-05-2019-0241

Rao Hill, S., & Carrillat, F. (2021), Getting some of that personality: There is an app for that!, Journal of Consumer Behaviour, 20(4), 871-883. https://onlinelibrary.wiley.com/doi/10.1002/cb.1881.

Reza, S., Ho, H., Ling, R. & Shi, H. (2021). Experience effect in the impact of free trial promotions, Management Science, 67(3), 1648-1669. https://doi.org/10.1287/mnsc.2020.3613

Voola, R., Carlson, J., Azmat, F., Ngo, L., Porter, K., & Sinha, A. (2021). Special Issue: Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals, Australasian Marketing Journal. 29(1), 104–106. https://doi.org/10.1177/18393349211010010

Waller, D.S., & Waller, H.J. (2021). Heritagisation of pop culture by museums and an analysis of visitor feedback, Arts and the Market, 11(3), 258-274. https://doi.org/10.1108/AAM-08-2020-0026

Waller, D.S., & Casidy, R. (2021). Religion, spirituality, and advertising, Journal of Advertising, 50(4), 349-353 https://doi.org/10.1080/00913367.2021.1944936

Yan, L., Keh, H.T., & Wang, X. (2021). Powering sustainable consumption: The roles of green consumption values and power distance belief. Journal of Business Ethics, 169, 499–516 https://doi.org/10.1007/s10551-019-04295-5

Zhang, Y., & Gu, H.D. (2021). How is table tennis used to boost the development of Shanghai? Interviewing the executive director of Shanghai Table Tennis Association, International Journal of Sports Marketing and Sponsorship, 22(1),179-195. https://www.emerald.com/insight/content/doi/10.1108/IJSMS-04-2020-0049/full/html

d'Astous, A., Carrillat, F.A., & Przybysz, A. (2020). Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation. International Journal of Advertising, 39(4), 504-522. https://doi.org/10.1080/02650487.2019.1672327

Burke, P.F., Eckert, C., & Sethi, S. (2020). A multiattribute benefits-based choice model with multiple mediators: New insights for positioning. Journal of Marketing Research, 57(1), 35-54 https://doi.org/10.1177/0022243719881618

Camilleri, A.R.(2020). The importance of online reviews depends on when they are presented. Decision Support Systems, 133(june), 113307. https://doi.org/10.1016/j.dss.2020.113307

Cheah, J-H., Waller, D., Thaichon, P., Ting, H., & Lim, X-J. (2020) Price image and the sugrophobia effect on luxury retail purchase intention. Journal of Retailing and Consumer Services, 57(November), 102188. https://doi.org/10.1016/j.jretconser.2020.102188

Deo, K., & Prasad, A.A. (2020). Evidence of climate change engagement behaviour on a Facebook fan-based page. Sustainability, 12(17), 7038. https://www.mdpi.com/2071-1050/12/17/7038

Dickenson, S., Mortimer, K., Kerr, G., Waller, D.S., & Kenrick, A. (2020). Power and responsibility: Advertising self‐regulation and consumer protection in a digital world. Journal of Consumer Affairs,54(2), 675-700. https://onlinelibrary.wiley.com/doi/abs/10.1111/joca.12295

Han, S-L., An, M., Han, J.J., & Lee, J. (2020). Telepresence, time distortion, and consumer traits of virtual reality shopping, Journal of Business Research, 118(September), 311-320. https://doi.org/10.1016/j.jbusres.2020.06.056

Ho, H., Osiyevskyy, O., Argarwal, J., & Reza, S. (2020). Does ambidexterity in marketing pay off? The role of absorptive capacity. Journal of Business Research, 110(March), 65-79. https://doi.org/10.1016/j.jbusres.2019.12.050

Jewell, P., Reading, J., Clarke, M., & Kippist, L. (2020). Information skills for business acumen and employability: A competitive advantage for graduates in Western Sydney, Journal of Education for Business, 95(2), 88-105. https://doi.org/10.1080/08832323.2019.1610346

Kamakura, W.A., & Kwak, K. (2020). Menu-choice modeling with interactions and heterogeneous correlated preferences. Journal of Choice Modelling, 37(December),100214 https://doi.org/10.1016/j.jocm.2020.100214

Kim, T., & Duhachek, A. (2020). Artificial intelligence and persuasion: A construal level account. Psychological Science, 31(4), 363-380. https://journals.sagepub.com/doi/abs/10.1177/0956797620904985

Mazodier, M., Carrillat, F.A., Sherman, C., & Plewa, C. (2020). Can donations be too little or too much?, European Journal of Marketing, 55(1), 271-296. https://doi.org/10.1108/EJM-03-2019-0278

Michael, J., Gutoreva, A., Lee, M.H., Tan, P.N., Bruce, E.M., Székely, M., Ankush, T., Sakaguchi, H., Walasek, L., & Ludvig, E.A. (2020). Decision‐makers use social information to update their preferences but choose for others as they do for themselves. Journal of Behavioral Decision Making, 33(3), 270-286. https://doi.org/10.1002/bdm.2163

Noguti, V., & Waller, D. S. (2020). Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising, Journal of Marketing Management, 36(15-16), 1527-1555. https://doi.org/10.1080/0267257X.2020.1799062

Prasad, A., Ratchford, B.T., & Singh, S. (2020). Consumer choice and multistore shopping: An empirical investigation. Customer Needs and Solutions, 7, 74-79. https://link.springer.com/article/10.1007/s40547-020-00106-5

Adaval, R., Saluja, G., & Jiang, Y. (2019). Seeing and thinking in pictures: A review of visual information processing. Consumer Psychology Review, 2(1), 50-69. https://onlinelibrary.wiley.com/doi/full/10.1002/arcp.1049

Arnold, T.J., Grewal, D., Motyka, S., Kim, N., Sharma, A., & Srivastava, R. (2019). Store manager–store performance relationship: A research note. Journal of Retailing, 95(2), 144-155. https://doi.org/10.1016/j.jretai.2019.03.002

Burden, K., Kearney, M., Schuck, S., & Burke, P.(2019). Principles underpinning innovative mobile learning: Stakeholders’ priorities. TechTrends, 63(6), 659-668. https://doi.org/10.1007/s11528-019-00415-0

Camilleri, A.R., Cam, M-A., & Hoffman, R. (2019). Nudges and signposts: The effect of smart defaults and pictographic risk information on retirement saving investment choices. Journal of Behavioral Decision Making. 32(4), 431-449. https://doi.org/10.1002/bdm.2122

Camilleri, A.R., Larrick, R.P., Hossain, S., & Patino-Echeverri D. (2019). Consumers underestimate the emissions associated with food but are aided by labels. Nature Climate Change. 9(1), 53-58. https://www.nature.com/articles/s41558-018-0354-z

Camilleri, A.R., & Newell, B. R. (2019). Better calibration when predicting from experience (rather than description). Organizational Behavior and Human Decision Processes, 150(January), 62-82.

Camilleri, A.R., & Larrick, R.P.(2019). The collective aggregation effect: Aggregating potential collective action increases pro-social behavior. Journal of Experimental Psychology: General, 148(3), 550-569.

Carrillat, F. A., & Grohs, R. (2019). Can a replacing sponsor benefit?: Consumer responses toward a new sponsor in the context of a sponsorship change. European Journal of Marketing, 53(12), 2481-2500. https://www.emerald.com/insight/content/doi/10.1108/EJM-04-2016-0248/full/html

Carrillat, F. A., & Ilicic, J. (2019). The celebrity life cycle: A framework for future research directions on celebratory endorsement. Journal of Advertising, 48(1), 61-71. https://doi.org/10.1080/00913367.2019.1579689

Carrillat, F. A., O'Rourke, A-M., & Plourde, C. (2019). Celebrity endorsement in the world of luxury fashion - when controversy can be beneficial. Journal of Marketing Management, 35(13-14), 1193-1213. https://www.tandfonline.com/doi/full/10.1080/0267257X.2019.1634632

Chan, C-M., & Ho, H. (2019). Who pays you to be green? How customers' environmental practices affect the sales benefits of suppliers' environmental practices. Journal of Operations Management, 65(4), 333-352. https://onlinelibrary.wiley.com/doi/10.1002/joom.1018

Chan, E.Y., & Zlatevska, N. (2019) Jerkies, tacos, and burgers: Subjective socioeconomic status and meat preference. Appetite, 132, 257-266. https://doi.org/10.1016/j.appet.2018.08.027

Chan, E.Y., & Zlatevska, N. (2019). Is Meat sexy? Meat preference as a function of the sexual motivation system. Food Quality and Preference, 74(June), 78-87. https://doi.org/10.1016/j.foodqual.2019.01.008

Chaney, D., Carrillat, F.A.,& Zouari, A. (2019). Uncovering institutional orientation as a new strategic orientation in industrial marketing. Industrial Marketing Management. 80(July), 242-250. https://doi.org/10.1016/j.indmarman.2018.07.011

Fischer, M. (2019). Managing advertising campaigns for new product launches: An application at Mercedes-Benz. Marketing Science, 38(2), 193-364 https://doi.org/10.1287/mksc.2018.1136

Gupta, A., Kumar, A., Grewal, R., & Lilien, G.L. (2019). Within-seller and buyer–seller network structures and key account profitability. Journal of Marketing, 83(1), 108-132.

Ho, H., & Ito, K. (2019). Consumption-oriented engagement in social network sites: Undesirable influence on personal well-being. European Journal of Marketing, 53(7), 333-352. https://doi.org/10.1108/EJM-11-2017-0809

Ho, H., Shin, W., & Lin, M.O. (2019). Social networking site use and materialistic values among youth the safeguarding role of the parent-child relationship and self-regulation. Communication Research,46(8), 1119-1144.https://doi.org/10.1177/0093650216683775

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