Stage 1
Students will receive rigorous training in marketing theories, academic inquiry, and research methods by attending courses, seminars, and workshops (referred as ‘coursework’ in the following) equivalent to a minimum of 24 credit points and a maximum of 48 credit points in Stage 1 of their candidature. Coursework will be determined based on what is available and what is essential to the academic development of individual students, taking their needs into consideration. Coursework will include those offered by UTS (the Marketing Department and other departments within the Business School), shared PhD coursework with other universities, as well as other forms of training like workshops and master classes.
Students are expected to complete the requirements of Stage 1 by the end of first year of study.
Coursework may include:
- 24758 Readings in Marketing
- 23931 Econometrics II
- 23937 Game Theory
- 23942 Microeconomics I
- 23993 Behavioural Economics
- 24909 Consumer Research
- 24911 Multivariate Data Analysis
- Workshop on Design and Analysis of Surveys (UTS Graduate School)
- Workshop on Design of Experiments (UTS Graduate School)
- Workshop on Regression Analysis (UTS Graduate School)
- Workshop on Longitudinal Data Analysis (UTS Graduate School)
Stage 2 and Stage 3
Starting from the 2nd year of study, students will focus on their research projects and thesis. In the Stage 2 and 3 of study, students are expected to attend the Department’s research seminars and present their research work in front of the faculty as well as at conferences. The outcome of these two stages are three research papers that are expected to be near ready for submission for publication in one of the leading Marketing journals (i.e., A* journals in the ABDC list). One of these papers should be polished and suitable for serving as the student’s ‘job market’ paper and should be aimed at Marketing Science, Journal of Marketing Research, Journal of Marketing or Journal of Consumer Research. The final thesis is composed of these research papers together with an exegesis composed of introduction and conclusion chapters.