Research impact Measuring the social impact of the Africultures Festival
Empowering the well-being of immigrants and refugees in their new communities is crucial for reducing power disparities and fostering inclusive societies. This research explores how cultural festivals can generate social well-being of marginalised communities through connecting people from different cultural backgrounds and celebrating differences.
The challenge
With 30% of the Australian population born overseas, the integration of immigrants and refugees into society represents a pressing social issue in Australia. That’s 8.2 million people (ABS 2023) impacted by the cultural and political landscape in Australia – with any failures of integration leading to tension within communities; marginalisation; social divides; and, in extreme cases, social unrest. To improve awareness of Africans in Australia (and bridge the cultural gap) the Africultures Festival has been held annually in Sydney since 2009 – spreading understanding and knowledge of traditional African food, culture, music, dance and fashion.
With over 20,000 patrons there is a heightened need for organisers of the Africultures Festival to access competitive funding and report on festival goals/impact. However, limited resources due to the voluntary nature of the committee’s involvement have constrained the scope of such evaluations. This research aims to address that challenge.
Solution
The research team co-designed a multi-method study with the Somali Welfare and Cultural Association (SWCA), a primary sponsor and organiser of the Africultures festival. Focusing on the needs articulated by SWCA, the research team conducted a survey of Africultures stallholders and patrons to identify how the festival develops and strengthens a sense of community among African and non-African patrons. Additionally, the team conduct a series of workshops and webinars with stallholders; building their capabilities while creating a community in which the stallholders could share their experiences.
Outcome and impact
The results of this research will assist SWCA in the planning of future festivals and provide evidence to support their grant applications. Ultimately, the project aims to strengthen the sense of belonging amongst different community groups, improving integration and social well-being. The team aims to broadly disseminate the project results among other cultural events to increase connections between culturally diverse communities.
Research outputs
Outputs
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Find out about research collaboration with the UTS Business School.
Research impacts
United Nations Sustainable Development Goals (UN SDGs)
![UN SDG icon: Goal 10. Reduced inequalities](/sites/default/files/styles/wysiwyg_medium_x1/public/2023-11/Business%20-%20UN%20SDGs%20icon%20-%2010%20-%20500px.png?itok=ViMW_Zvp)
Reduce inequality within and among countries
![UN SDG icon: Goal 11. Sustainable cities and communities](/sites/default/files/styles/wysiwyg_medium_x1/public/2023-11/Business%20-%20UN%20SDGs%20icon%20-%2011%20-%20500px.png?itok=J0rMP_6H)
Make cities and human settlements inclusive, safe, resilient and sustainable