A new course developed to respond to industry demand, the Media Business major focuses on cultivating the necessary management skills for contemporary media leadership.
Bachelor of Communication (Media Business)
With a basis in ethical and effective practice, the Bachelor of Communication (Media Business) ensures students have the capacity to coordinate financial and legal concerns, people management, and creativity within the media industry. Designed for students with an interest in any aspect of media production, from film and TV, to advertising, music, games, online content, and more, this course ensures you walk away with the capacity to apply core business skills to this broad industry. You will develop an understanding of how power, influence, economics, and legal obligations affect media processes and content creation, and the necessary management skills to be an effective communicator and business leader.
Careers
Career options are vast, with the skills developed in the course applying to many creative industries. Graduates might pursue business careers within the following areas and many others, primarily roles within business development, strategic planning, promotion, policy, and consultancy.
- Music companies
- Television and film production companies
- Advertising agencies
- Games companies
- Online and web platforms
Course structure
8 Media Business major subjects + between 6 and 8 subjects (48 credit points worth) from second major and elective choices OR stream and elective choices.
Sample subjects
- Media Law and Ethics
- People and Organisations
- Digital Media Industries
- Branding and Reputation
- Creative Entrepreneurship
- The Media Business
