Big data: The future is here
Science in Focus: Big Data
7 December 2016 27:00
Tags: big data, digital data, maths, mathematics, applied maths, applied mathematics, data analytics, data analysis, data scientist, data analyst, mathematician
Have you ever wondered, when Coles or Woolworths email you their weekly specials, how they know what’s on your shopping list? Is this a coincidence or pure luck?
Neither I’m afraid. It’s a clever use of information and understanding of big data by businesses who want to better target their customers’ buying behaviours. Information is power, and more and more businesses are now recognising the opportunities that big data brings. In fact, Forbes recently listed ‘data analyst’ as one of the hottest job in 2016!
So, what is big data? What information is being collected? Does that mean my information is readily out there? What do businesses do with all this information? How do they store it? Is it secure? How can understanding data help solve problems? Or is data controlling our lives?
About the speaker
Professor Anthony Dooley is a mathematician and Head of School, at UTS Science’s School of Mathematical and Physical Sciences. Professor Dooley is passionate about communicating the usefulness and importance of mathematics to the public, and believes that mathematics can help us better understand the almost infinite amount of digital data around us.
UTS Science in Focus is a free public lecture series showcasing the latest research from prominent UTS scientists and researchers.
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