Major in Marketing

Overview

Marketing is a vibrant, creative industry and an essential part of the modern business landscape. If you want to use your intelligence and imagination to achieve ever-greater business outcomes and make a better world, the UTS Bachelor of Business majoring in Marketing is the perfect choice for you.

This flexible course gives you the freedom to design your own learning journey, making it easy to tailor your degree to your unique goals. With a qualification from UTS, you’ll be ready to launch a unique, thrilling career where you’ll blend your creative vision with business acumen to make a real impact on the world.

As a Bachelor of Business student, you won’t select your major until your second year of study. Your first year will see you undertake a number of core disciplinary subjects, developing your understanding of the contemporary business world.  

You'll then begin completing your major studies in Marketing, equipping you with advanced marketing capabilities in vital areas, including market research, marketing communications and advertising and consumer behaviour. Your capstone will give you hands-on experience with an applied project.