The aim of the Centre for Business Intelligence and Data Analytics (BIDA) is to become the premier research group and a source of expertise and advice for solving business and societal problems through data-driven solutions.
BIDA provides solutions by combining best-practice data collection methods with advanced analytical techniques underpinned by theoretical approaches.
Through our research we bring together business theory and methods with powerful multi-data-driven approaches to address critical problems in business, government and society to ensure more informed and strategic decisions are made. These multi-data-driven approaches include data analytics, econometric methods (causal modelling) and data visualisation techniques.
Our multidisciplinary team have deep expertise in data analytics in the areas of economics, marketing, finance, management and accounting and extensive experience working with government, industry and community organisations to apply research to real-world challenges.
Our uniqueness lies not in the types of problems that need to be solved, but in how they are addressed.
