Creating an engaging page

What makes a great article page?

Add a strong hero image to start. Upload it at a minimum of 4000px wide, so it has enough resolution to span the width of a large screen and still look awesome. Make a smaller version (1200x630px) of your hero image and drop that into the field labelled SOCIAL TEASER IMAGE (OPTIONAL). This social teaser is the postage-stamp-sized preview image that travels with your page url, whenever it is shared.  

The first heading used, needs to be a heading 2, for accessibility.

The box on the right is called a call to action (CTA). Every single page needs a CTA. We want to encourage people to interact with us before they get distracted and leave. Have a read of this awesome article on clever CTAs to get some inspiration!

Use helpful short headings

This is called chunking your text. Really, it is.

Short headings help your audience scan the content. It helps them to find what they are looking for, faster.

Short paragraphs are also a good idea. One idea per paragraph is a good guide, despite what we learned at school. 

Attention spans are shrinking. People are almost always trying to spin plates, herd cats and wrangle a kid while twin screening our content. Let's make it as easy as possible for them to find and get what they came for.

Break up blocks of text 

Your audience will thank you for that. 

You can quote me on that.

Try not to make your page too long. It'll mean A LOT of scrolling if your user is on a mobile device. Mobile traffic makes up a large percentage of traffic to our sites. 

Try using bullets where possible

Bullet points are useful because they:

• are easy to scan
• help you say more with less
• make your page feel less dense.