Marketing Department

Before Apple became synonymous with innovation, Amazon reshaped retail, and Google became a verb, they were all start-ups. But it wasn’t just their products that transformed these companies into household names… they invested in something 50% of new start-ups overlook: systematic marketing. 

How do personal traits and external influences (nudges) impact our willingness to eat more plant-based meals – better for our health and better for the environment. This research explores that relationship, improving health and reducing carbon footprints.

It is not uncommon to see an established brand aligned with environmental and social goals – but what about start-ups? 

This research explores if sustainability orientation leads to increased funding and how start-ups can successfully implement it into their structure.

Unable to leave our homes, the COVID lockdowns saw a boom in online shopping. In this post-covid world, are businesses better off with a physical presence or are direct-to-consumer online platforms the better path to take? 

Government leadership plays a vital role in the uptake of electric vehicles (EVs) to reduce carbon emissions in Australia – with both targets currently unmet. This research explores the psychological barriers to purchasing an EV while developing behavioural science interventions for government to overcome these challenges.