Industry, innovation and infrastructure (9)

Before Apple became synonymous with innovation, Amazon reshaped retail, and Google became a verb, they were all start-ups. But it wasn’t just their products that transformed these companies into household names… they invested in something 50% of new start-ups overlook: systematic marketing. 

To build sustainable supply chains and boost innovation and competitiveness in industrial data ecosystems, we need to incentivise openness. This project involves the first national advanced manufacturing survey to uncover how to best achieve this goal.  

It is not uncommon to see an established brand aligned with environmental and social goals – but what about start-ups? 

This research explores if sustainability orientation leads to increased funding and how start-ups can successfully implement it into their structure.

Unable to leave our homes, the COVID lockdowns saw a boom in online shopping. In this post-covid world, are businesses better off with a physical presence or are direct-to-consumer online platforms the better path to take? 

We all strive to achieve a feeling of place-based belonging, and in Australia, so do our distilleries. This research explores how the Australian alcohol industry shifted from its reputation for low-quality, mass-produced alcohol products – to one that translates authenticity across international borders.