2024 ICA Preconference Call for Papers

We welcome scholars and postgraduate students from around the world to join us to present and share their original research into how strategic communication creates positive (and sometimes negative) social change and impact across organizational, social, cultural, political, and economic settings.

Our social, political, and physical world faces existential threats and challenges in which strategic communication is arguably more important than ever. We face the continuing effects of the COVID-19 pandemic, natural disasters, poverty, gender and racial inequality, climate change, unfair treatment of employees, public diplomacy challenges such as war and conflict, distrust and polarization in the public sphere, and the list continues. Strategic communication plays and can continue to play an important role in addressing these challenges in their approaches to health communication, environmental communication, crisis and risk communication, and other positive uses of corporate, organizational, and government communication.  However, strategic communication can also be employed for disruption and manipulation.  

We observed that researchers increasingly highlight the importance of achieving positive social and societal impact. Therefore, this ICA preconference invites empirical research, case studies, and critical analyses of the impacts of strategic communication implemented in multiple disciplines and fields including corporate and government communication, public relations, health communication, corporate social responsibility and sustainability, activism, digital/social/mobile communication, environmental communication, public diplomacy, development communication, advertising, the environment, science, and media, as well as research studying manipulative and unethical practices that polarize societies.  

We welcome both ICA members and non-members joining us in this preconference.

Original submissions are sought that focus on, but are not limited to, the following areas:

1. What are new opportunities in the interdisciplinary paradigm of strategic communication that determine the effectiveness (positive or negative) of the practices?  
2. How can we address the dark side of strategic communication practices, for example, ambiguity, deception, and manipulation?  
3. In what ways does internal communication support or discourage employee engagement, productivity, job satisfaction, and sense of belonging?
4. How can organizations enhance their CSR, ESG, and sustainability and establish a shared purpose with their stakeholders through communication?
5. How can digital practices bring engagement, social unity, or polarization in the digital sphere?
6. Diversity, inclusion, and cultural sensitivity in strategic communication: Examining the significance and impacts of cultural awareness and sensitivity in crafting messages, visuals, and campaigns for diverse audiences; investigating the ‘strategic’ nature of strategic communication in enabling or disabling inclusion of marginalised and vulnerable stakeholders.
7. Community resilience in emergencies and disasters: Exploring best/worst practice in community engagement during emergency and disaster preparedness, response, and recovery.  
8. Health communication and behavior change: Exploring the effectiveness of strategic communication in promoting and addressing health-related behaviors and issues at individual and community levels.
9. How does strategic communication contribute to a nation’s soft power and public diplomacy practices?  
10. The roles and effects of strategic communication in addressing issues and challenges related to the natural environment and ecosystem.  

Submit your abstract now

Organizers
University of Technology Sydney
International Forum on Public Relations & Advertising (PRAD)  
Public Relations Scholars Community (PRSC)  
Asia Pacific Public Relations Research and Education Network (APPRREN)

ICA Division affiliations: Public Relations Division and the Global Communication and Social Change Division.

ICA Supporting Division and Interest Group: The Organizational Communication Division and the Public Diplomacy Interest Group. 

征 稿 国际传播学会（ICA）2024年前会 “互联互通世界中战略传播的影响”

时间：2024年6月16日至17日

地点：澳大利亚·悉尼科技大学
 

主办单位：

悉尼科技大学（University of Technology Sydney）

公关与广告国际学术论坛（PRAD）

公共关系专业委员会（PRSC）

亚太公共关系研究与教育网（APPRREN）
 

本次ICA会前会是与第十五届国际公共关系与广告论坛（PRAD）会议、第八届公共关系专业委员会（PRSC）会议和第八届亚太公共关系研究与教育网络（APPRREN）会议共同举行。

我们欢迎来自全球各地的学者及研究生一起来讨论战略传播如何在组织、社会、文化、政治和经济环境中引发正面或是负面的社会变革和影响，并发表及分享他们的相关原创研究。

当前，我们的社会、政治和物质世界正面临着严峻的生存威胁和挑战，它们包括但不限于新冠病毒全球大流行造成的持续影响、自然灾害、贫困、性别与种族不平等、气候变化、职场不公正待遇、战争和冲突等公共外交挑战、公共领域中的不信任和社会分化等方面的问题。在应对这些挑战的过程中，战略传播显现出前所未有的价值，在健康传播、环境传播、危机与风险传播，以及企业、组织及政府传播的其他积极用途方面发挥并将继续发挥重要作用。但是，除了积极意义，战略传播也可能服务于破坏和操纵目的。

我们观察到，学者们越来越强调实现战略公关对社会正面影响的重要性。所以，在此次会议，我们诚邀全球学者投稿关于战略传播影响的实证研究、案例研究和批判性分析研究，这些研究可涵盖多个学科领域，包括企业和政府传播、公共关系、健康传播、企业社会责任与可持续发展、行动主义、数字传播、环境传播、公共外交、发展传播学、广告学、环境学、科学、媒体以及引发社会极化的伦理操纵研究等方面的内容。

我们欢迎国际传播学会（ICA）会员和非会员参加此次会前会。

本会前会所属分会：
公共关系分会
全球传播与社会变革分会

ICA 支持分会和兴趣小组：
组织传播分会和公共外交兴趣小组

如有任何问题，敬请联系我们：UTSJointConference@uts.edu.au