Commission research

Below you will find examples of research that various organisations asked us to undertake.

Measurement, Evaluation and Learning (MEL) for WHO COVID-19 Campaigns and Global Health Days (2020–2023)

Funder

World Health Organization (WHO), International Headquarters, Geneva

Aims

To evaluate the outcomes and impact of the WHO’s public communication in relation to COVID-19 and Global Health Days worldwide to gain insights that improve the effectiveness of the Organization’s public health communication through a focus on science and telling the WHO story (see Figure 1).

Methods

• Data integration and analysis of traditional media content; extensive social media discussion; and website data such as visits and views (e.g., 240 million WHO website visits in January–June 2021);
• Interviews with key informants and stakeholders (e.g., health authorities and workers);
• Public surveys;
• Internal capability development of WHO communication staff globally for knowledge transfer and collaboration.

Outcomes

• Identified opportunities for improved and innovative public health communication such as use of influencers (e.g.  sports and music stars);
• Identified and developed strategies for countering misinformation and disinformation;
• Increased capabilities of WHO communication staff in strategic communication planning and evaluation to produce a scalable collaborative model of communication.

If you have a challenge or goal that requires independent research in order to tackle it, contact Annamari Laaksonen, Faculty Research Engagement Manager, for more information.