Master of Marketing 2019: Revised and Updated

The University of Technology (UTS) is launching a revised and updated Master of Marketing program, commencing in March 2019 (Autumn session).

After extensive consultation with industry, alumni and teaching staff, UTS Business School has reconfigured the Master of Marketing program to ensure that it offers students the most comprehensive, effective and flexible world-class program of study possible.

A key reason the course has been revised is to ensure that students can tailor their degree more precisely to meet their needs; both for subject choice in the face of constant developments in marketing theory and practice, and for the amount of time they need to dedicate to their studies, while also balancing their marketing careers.

The Master of Marketing covers 12 subjects, designed to equip students with skills that foster their ongoing learning and inquiry in their professional practice in marketing. Every student studies three core subjects: Marketing Management, Buyer Behaviour and a capstone subject, in which they focus on a marketing business project that aligns with their career objectives and aspirations.

Students also select nine electives from a broad range of marketing subjects, so that they can shape a program to suit their career trajectory. These subjects cover marketing fields such as brand management, digital marketing, entrepreneurial marketing, marketing research, marketing analytics, marketing communications, pricing and revenue, international marketing, strategy and much more.

“The range of subjects means there are hundreds of ways to arrange a program, which leads to a unique experience for each student,” says Dr Ingo Bentrott, UTS Business School's course director of the Master of Marketing program.

The approximate duration of the Master of Marketing is three years through part-time study and one-and-a-half years through full-time study. Students, however, can choose the pace at which they learn (from as little as three contact hours per week), according to their needs.

Most subjects are taught outside business hours, which minimises the amount of annual and study leave students need to take from their employment and maximises the time they can spend developing their careers in the workplace.

As a result of feedback from our past, present and prospective students, the revised Master of Marketing caters to students wishing to begin, spread or fast-track their studies over Autumn (March commencement), Spring (July commencement) and Summer (November commencement) sessions, with options to complete the program in as little as 12 months.

As in the previous Master of Marketing, all students are professionally accredited by the Australian Marketing Institute (AMI), ensuring that they are well prepared for roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and/or analytics, whether they currently work, or plan to work, in senior management in government or industry, or in start-ups or the not-for-profit sector.  

“The UTS Business School continually listens to feedback in addition to meeting and exceeding the expectations of students, graduates and employers in the industry-focused courses we offer," says Dr Bentrott. “We believe the new Master of Marketing program demonstrates this and is an exciting way forward for students who wish to build upon their careers in marketing.”

Find more details about the course here.