About BIDA

The speed and scale at which data is collected has changed significantly from quarterly sales reports to second-by-second data on inventory held in warehouses across the globe.

But whether it’s government, industry or community organisations, just having access to data doesn’t often lead to improved performance or optimisation.

Evidence-based business intelligence and analytics is critical for strategic and tactical decision-making. It enables organisations to effectively and efficiently capture and apply data insights from market trends, consumer needs, behaviours and opinions to make evidence-based, strategic, decisions and boost productivity.

At the Centre for Business Intelligence and Data Analytics (BIDA), we specialise in finding new ways to build business intelligence through the capture, analysis and applications of data insights.

For businesses, our approach enables an in depth understanding of an organisation and provides actionable insights such as anticipating consumer behaviour, formulating optimal pricing models and strategies and boosting overall productivity of an organisation through better use of data.

For government and community organisations we are using data to grow business intelligence, creating evidence-based approaches to inform and engage with citizens, while also helping guide own internal operations. Our research builds capacity to provide better services spanning public transport, education, health, environment and public safety.

Through our research and collaborations we are developing theoretical and applied models, enabling organisations to be well-informed, responsive and agile.

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.