Master of Marketing (Extension)

This course is designed for professionals seeking to enhance their marketing expertise and strategic thinking. Choose this course to elevate your marketing skills in a rapidly evolving industry, focusing on creativity, technology, and sustainable practices. Our distinctive approach integrates cutting-edge research with real-world application, ensuring you stay ahead in the marketing field.

You will gain insights into digital marketing, data analytics, customer experience, and ethical marketing, among other key areas. The course equips you with the tools to analyse markets, develop innovative strategies, and lead with confidence.

Expect a blend of theoretical learning and practical exercises, delivered through a mix of lectures, workshops, and collaborative projects. This hands-on approach will refine your skills for immediate professional application, preparing you for success in diverse marketing roles globally. The Extension option offers deeper specialisation, further tailoring your expertise to industry demands.

Find out more about Why Marketing.

Students gain insights into digital marketing, data analytics, customer experience, and ethical marketing, among other key areas. The course equips them with the tools to analyse markets, develop innovative strategies, and lead with confidence.

Expect a blend of theoretical learning and practical exercises, delivered through a mix of lectures, workshops, and collaborative projects. This hands-on approach refines their skills for immediate professional application, preparing them for success in diverse marketing roles globally. The Extension option offers deeper specialisation, further tailoring their expertise to industry demands.

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Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with extensive skills that foster their lifelong learning and inquiry in their personal development and professional practice in marketing management.

Study plan

To view the study plan please visit the UTS Handbook.

Course fees

For relevant fee information, please choose from the following:

Local student

International student

For this course, the cost per credit point for 2025 is $1042. The total credit points are 96.

Careers

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Course structure

To view the course structure please visit the UTS Handbook.

Additional information

Course duration

The course is two years of full-time or four years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 18 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.

On campus - Weekly

Admission requirements

Admission requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:

Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)

Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:

Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)

Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

Eligibility for admission does not guarantee offer of a place.

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS. You can find the inherent requirements for your course via the inherent requirements directory.

Recognition of prior learning

Students may be granted a maximum of six subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see How to Apply for Recognition of Prior Learning.

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing (Extension).

UTS: Handbook

See the Master of Marketing (Extension) in the UTS: Handbook for comprehensive course details.

Information for international students

Find out about support services, the Australian education system, accommodation and more to help you get the most out of your study at UTS.

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