Master of Marketing (Extension)

This course is designed for professionals seeking to enhance their marketing expertise and strategic thinking. Choose this course to elevate their marketing skills in a rapidly evolving industry, focusing on creativity, technology, and sustainable practices. Our distinctive approach integrates cutting-edge research with real-world application, ensuring students stay ahead in the marketing field.

Students gain insights into digital marketing, data analytics, customer experience, and ethical marketing, among other key areas. The course equips them with the tools to analyse markets, develop innovative strategies, and lead with confidence.

Expect a blend of theoretical learning and practical exercises, delivered through a mix of lectures, workshops, and collaborative projects. This hands-on approach refines their skills for immediate professional application, preparing them for success in diverse marketing roles globally. The Extension option offers deeper specialisation, further tailoring their expertise to industry demands.

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Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with extensive skills that foster their lifelong learning and inquiry in their personal development and professional practice in marketing management.

Study plan

A typical full-time program is provided below, showing a suggested study sequence for students undertaking the course full time, commencing in Autumn session.

First year

Autumn session Subject Code Credit PointsA credit point is the unit of measure of workload for individual subjects.
Marketing Management 24734 6
Customer Experience and Behaviour 24710 6
Data-Driven Insights 24761 6
Marketing Communications 24736 6
Spring session Subject Code Credit PointsA credit point is the unit of measure of workload for individual subjects.
Marketing for Social Good 24762 6
Brand Management 24752 6
Select 12 credit points of options: 12

Second year

Autumn session Subject Code Credit PointsA credit point is the unit of measure of workload for individual subjects.
Marketing Strategy and Leadership 24730 6
Select 18 credit points of options: 18
Spring session Subject Code Credit PointsA credit point is the unit of measure of workload for individual subjects.
Business Project: Marketing (Capstone) 24790 6
Select 18 credit points of options: 18

Course fees

For relevant fee information, please choose from the following:

Local student

In most cases, UTS offers domestic students entry to postgraduate courses on a fee paying basis.

Tuition fees are charged:

  • based on the particular course in which you are enrolled
  • based on the number of credit points in which you are enrolled
  • at the rates set for the current year and revised annually

Fees for future year(s) published in the online calculator, whilst unlikely to change, are estimates only.  UTS makes every effort to provide up to date future year(s) fee estimates and to limit any changes, however, UTS reserves the right to vary fees for future year(s) at any time.

Tuition fees can be found in the online calculator.

A small number of postgraduate courses offer government subsidised Commonwealth Supported Places (CSP). Find out whether there are CSPs available in this course by visiting our postgraduate fees page.

In addition to tuition fees, students are required to pay a Services and Amenities Fee (SSAF). The purchase of textbooks and other course materials may also result in additional costs.

UTS Alumni save 10%: alumni.uts.edu.au/advantage

International student

Tuition fees for international postgraduate coursework students can be found using fees search.

Tuition fees must be paid in advance each session and are subject to annual increase. Fees for future year(s) published in fees search, whilst unlikely to change, are estimates only. UTS makes every effort to provide up to date future year(s) fee estimates and to limit any changes, however, UTS reserves the right to vary fees for future year(s) at any time.

For this course, the cost per credit point for 2025 is $1042. The total credit points are 96.


All international students should familiarise themselves with the following documents:

In addition to tuition fees, students may be required to pay a Student Services and Amenities Fee (SSAF). Textbooks and other course materials will also result in additional costs.

UTS Alumni save 10%: alumni.uts.edu.au/advantage

For further information on costs related to your study at UTS, visit the international students' fees information page.

Careers

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Course structure

Course structure explained

The course totals 96 credit points and consists of a combination of eight core subjects (48 credit points) and eight electives (48 credit points).

Course completion requirements
Requirement Credit Points
STM91846 Core Subjects (MMarketing) 48
CBK92288 Electives (MMarketing) 48
Total 96

Additional information

Course duration

The course is two years of full-time or four years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 18 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.

Admission requirements

Admission requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:

  • Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)

Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

If you don't meet the admission requirements for this course, there may be alternative pathways to help you gain admission.

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.

Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.

UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.

For course specific information see the UTS Business School Inherent Requirements Statement.

Recognition of prior learning

Students may be granted a maximum of six subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see How to Apply for Recognition of Prior Learning.

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing (Extension).

Scholarships and prizes

Scholarships

For Business students

Only for international students

For all domestic students

Only for Aboriginal Australian or Torres Strait Islander students

Prizes and awards

For Business students

UTS: Handbook

See the Master of Marketing (Extension) in the UTS: Handbook for comprehensive course details.

Information for international students

Find out about support services, the Australian education system, accommodation and more to help you get the most out of your study at UTS.

Part of UTS Business School

Domestic students

Before you apply

Here are a few important things for you to check out before you apply:

How to apply

Domestic applicants can apply via My Student Portal.

Intake

Autumn Session 2025
Spring Session 2025

Important dates

JANUARY 2025
26
Postgraduate applications close for Main Calendar Autumn Session 2025
FEBRUARY 2025
3
Postgraduate applications open for Spring and Summer Session 2025
3 - 14
Orientation for Main Calendar Autumn Session
17
Main Calendar Autumn Session 2025 commences
MARCH 2025
3
Last day to be admitted to a course or enrol in (add) subjects for Main Calendar, Health UG Calendar, Education UG + PG Calendar Health Extended Teaching Calendar Autumn Session 2025
JUNE 2025
29
Postgraduate applications close for Spring Session 2025
JULY 2025
21 - 25
Orientation for Main Calendar Spring Session
28
Main Calendar Spring Session 2025 commences
AUGUST 2025
11
Last day to be admitted to a course or enrol in (add) subjects for Main Calendar, Health UG Calendar, Health Extended Teaching Calendar Spring Session 2025
OCTOBER 2025
TBC
Postgraduate applications close for Summer Session 2025
DECEMBER 2025
1 - 5
Orientation for Main Calendar Summer Session 2025
JANUARY 2026
TBC
Postgraduate applications close for Main Calendar Autumn Session 2026

Need more information?

Ask UTS

Scholarships, prizes and awards

Scholarships

For Business students

Only for international students

For all domestic students

Only for Aboriginal Australian or Torres Strait Islander students

Prizes and awards

For Business students

International students

Before you apply

Here are a few important things for you to check out before you apply:

You can meet an international student advisor at one of our events worldwide to ask questions and submit an application.

Important dates

Visit the UTS Handbook for full academic dates. Visit essential information for international students for the application closing dates.

 

How to apply

International applicants apply to study via UTS International.

Intake

Autumn Session 2025
Spring Session 2025

Apply online

Download an application form

Need more information?

Ask a question

Scholarships, prizes and awards

Scholarships

For Business students

Only for international students

For all domestic students

Only for Aboriginal Australian or Torres Strait Islander students

Prizes and awards

For Business students

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.