Samantha Nugent - Marketing Officer 00:05
So, in this afternoon's session, we're going to go over both of our marketing courses, both marketing and digital marketing, as well as the structure of the courses, and we'll focus on the subjects available. We'll also cover questions most commonly asked. So, we'll start off with our Master of Marketing.
Dr. Ingo Bentrott - Marketing Academic 00:24
The way the Master of Marketing works, it's 12 subjects of which four are required. So, the advantage is you get eight subjects to mix and match and put together as you want. So those are electives. We'll talk about that later. So that's the Master of Marketing.
Dr. Ingo Bentrott - Marketing Academic 00:42
But what most people start, they'll start at the grad certification. So instead of like, because it's, it's a big commitment going straight to a Master of Marketing. So, what a lot of people do is they started the grad cert, where it's only four subjects, two are required and then two, you can put together any two electives you like. The advantage is, it's kind of like, you know, "Do you want to jump right into the water, you know, might be cold might be warm? Or do you want to just dip your toe in?", So this the way the grad cert is you're dipping your toe. It's like, okay, do I have time because people are working, a family. So, they do the four subjects, it's like, "Okay, I like this", then then they might go straight to the Masters, or they might go to the grad dip. The advantages, it's kind of like a nested program in that, you know, the four subjects you take in the grad, you know, cert, or if you take the eight and the grad dip. All of those contribute to eventually if you want to get the full Master's in Marketing. So, we find that most people, and even we recommend people that are unsure going back to uni after 10 years, we recommend start with the grad cert, see, if you like it, then go straight to the grad, i mean to the Master of Marketing.
Dr. Ingo Bentrott - Marketing Academic 02:05
The other advantage with this is that besides the mix and match, which we'll get to in a few slides, is that the credits, I think it's 10 years, somebody, it's either 8 or 10 years. So, let's say you started the grad diploma, and you get transferred overseas to you know, Singapore or something for work, you come back here three years later, no problem, you just pick up where you left off. So that's another thing we like about the problem, like you just you start in, do what you can to or even take a year off, you know, there's maternity leave, etc, etc. So, yeah. So that's the good thing with the program is very flexible. So, if we can go, Samantha do we can we go to the electives?
Samantha Nugent - Marketing Officer 02:50
Yeah
Dr. Ingo Bentrott - Marketing Academic 02:50
Oh, here's just a okay, really quick. Here are the core subjects. However, we recently added another core subject that's required for the Graduate Diploma, Masters and the extended masters now. Intro to market receipt research is also a required subject. So, for those, those the grad dip the masters and the extended masters, and we're, while we're on this really quick, on the extended masters, that's 16...16 subjects. And that's, the advantage of that one is that you can start to you know how I said before, but the 12 subject masters, only four required subjects, so you can mix and match eight, whatever you like to mix and match. The advantage of the extended, is you can actually do subjects outside marketing. So postgraduate subjects and management and mix in those to your extended marketing degree but going on to the to the electives. So yeah, so here's the of, let's say you're doing the Master of Marketing, there's the four required subjects, and then any of these, pick eight that you like. So, what we noticed is people kind of put the subjects together, based on either if you're trying to upskill or the area, you're, you're thinking of going into and they kind of cluster. So, for instance, one of the ones I know that's fairly popular and is let's say take Digital Marketing for Managers, Marketing Channels, Marketing Analytics, Marketing Data Analysis, and this kind of gets you more analytical in the online space. So that's, that's one of the popular ways of putting it together. But then again, you could, if you're working in the service industry, so if you're working in retail or something like that, maybe you would do you know brand management with services, so it's however you want to put it together based on like your current position or a position you'd like to have. And that's all I have in terms of the overview of the subject.
Samantha Nugent - Marketing Officer 05:07
I think yep, you're exactly right. So, it's 10 years for recognition of prior learning, which is amazing and actually spoke to one of your marketing students yesterday, who had done exactly as you said. Come in and done the graduate certificate, and then really loved it, taken a year off for work purposes, because she couldn't commit and was just coming back through to sign up for the master's program and complete the remaining subjects. So yeah, I couldn't have said it better myself.
Samantha Nugent - Marketing Officer 05:36
Can you speak to maybe one of the electives? And maybe chat a little bit about how it's taught? Is it taught in the evenings, once a week? Or is it on Saturdays? Or how does that how does one of the following subjects work?
Dr. Kaye Chan - Academic Researcher & Educator 05:52
So, to answer your question, Samantha, it depends on the subject. So, for marketing communications, we run it over the Spring session. So, it runs every week. We have tutorials and workshops, sorry, in about nine weeks. And then we have online content in the other remaining weeks, and the lectures are predominantly online. Conversely, there's also subjects like Digital Marketing for managers, which is taught in a block mode on Saturdays. So, you do a longer day on a Saturday, and you do a shorter period of time across the session. So, there is a variety of different formats that there are within the Master of Marketing, in terms of how it's done. But predominantly, most of the subjects are taught at night, between six to nine, with a lot of our content now delivered 100% online with pre-recorded and live and interactive workshops, where we get to apply and use the knowledge and practice applying it and using it in the real world.
Samantha Nugent - Marketing Officer 07:05
Thank you so much and while I've got you. We'll move through now to a bit about Digital Marketing. So, if you wouldn't mind chatting through a bit of an overview of the program and how that works as well.
Dr. Kaye Chan - Academic Researcher & Educator 07:19
Thanks. So, the Master of Digital Marketing, we've had in at UTS. For about a year and a half coming into two years now. It's really exciting, new master's program, it's fully online. So, there's no face-to-face classes on campus. It's fully online and the subjects are taught over eight-week cycles. So, unlike our Masters of the Marketing, which has an on-campus component, we ran six sessions a year, over eight weeks. So, it is a very intensive program, comparatively to our Master the Marketing. Very similar structure for subjects for the graduate certificate, and they're prescribed subjects and then there's the opportunity to go on and do your masters. So, less variety in subjects to the Master of Marketing if I speak comparatively, but very digitally focused subjects and very much built around people who are wanting to move in, moving more digital, more digitally focused roles, to retain it with a lot of students who want to retain their knowledge versus digital natives. And also, people who want to climb their ladder and get their masters and really focus in on the Digital Marketing aspect of their roles. And I mentioned before, and so that has just moved up the slide that it's very digitally focused. So, the four core subjects are very much about, you know, Digital Marketing and the way we work and interact, the data that we have, and branding in this world that we're in today. So, they're the four core subjects that form the grad certificate, and then the master s has additional subjects to choose from as well.
Samantha Nugent - Marketing Officer 09:08
So, it s similar to the Master of Marketing, in terms of, you've just got a couple of those core subjects, and then it's quite flexible with the remainder of the subjects.
Dr. Kaye Chan - Academic Researcher & Educator 09:18
We don't have the degree of flexibility. So, there's only one elective component within our course. So, you're only choosing between two subjects. Because of the way it's run across six sessions a year, there's not as much flexibility in the subjects that we're offering at any one time because the frequency that we're offering them. So, there's flexibility to choose between two electives, but other than that all the other subjects are a set.
Samantha Nugent - Marketing Officer 09:43
So now we'll go through to our top questions for both of these programs. Do people come in worried about the prior knowledge? So, would you say that they need to read any books or have had worked in Marketing in order to do Digital Marketing More, no knowledge is totally fine.
Dr. Kaye Chan - Academic Researcher & Educator 10:02
No knowledge is totally fine. The subjects are based on the fact that you know, depending. So, we also have graduates to get a Marketing and Digital Strategy, which is for people who don't have any previous Business Studies, so to speak. But we come in and we have, you have the opportunity to dive in where the areas where you know. So, if you know what, if you know what a, you know, a concept is, then you can obviously, skip over that. But if we assume that you probably have that knowledge and you don't, then we provide links through to readings and things that have that. So, there's no prior knowledge that is expected to be had except for obviously, the knowledge from an undergraduate degree, and things like that. But depending on where you're coming from, and what level of knowledge you've got, it depends on where you'd go through in terms of the learning content, and where you deep dive into the different levels of information we've got available.
Samantha Nugent - Marketing Officer 11:07
I think everyone's still suffering from memories of their undergraduate group work. And it's a question that we get constantly. Is there good work? Is there exams? People are just generally curious as to how it works in a postgraduate setting.
Samantha Nugent - Marketing Officer 11:24
David, can you talk to this a little bit for us, please, within subjects, or any subjects that you've taught in the past groupwork, exams, presentations, all of the above?
Dr. David Waller - Associate Professor, Head of Marketing Discipline Group 11:36
I'm still having counselling from my undergraduate. It was so long ago, it's, it's scary. But I suppose one of the things is that, in business, you'll often be working with other people, it's very, very, very rare that you'd be getting a job, and you'd be the only person in the organisation because then you're a sole trader. You're going to be dealing with people and working with people, so we do try to encourage some group work. But also, we're aware that there can be issues and sometimes that the empathy is effort made, to make sure that the, the group dynamics are working in a positive way and so that it'll be a very much a productive group. And that's actually happened, we've had some really good groups and sometimes with something like the Master of Marketing, we've had students who go through it in like a cohort, type, style and they'll keep trying to keep to their, their group, because they know they can work well together and they know that they can that, they know each other and are comfortable. So, group work is important. But also, you mentioned presentations and oral presentations. When I studied, there was the worst thing in the world, I m basically, quite timid and shy, but you have to push yourself. And when I came to, when I was studying, I was always one that don't ask me a question, don't ask me a question. But when you're doing a course, we have to present. You have to talk give your ideas. It's actually great to get that push, so that you can suddenly think and talk about what are some possible solutions to problems.
Samantha Nugent - Marketing Officer 13:37
That's a great point about what you said about finding a group who are commencing with you and going the whole way through. One of our lovely Marketing Officers who's on maternity leave at the moment who did the Master of Marketing, so that that was a real saving grace. Rach, who I know you all know very well, taught her and whatnot. She said, "Yeah, that was just a lifesaver for her". So yeah, definitely a great piece of advice there.
Samantha Nugent - Marketing Officer 14:02
So, we'll just wrap up now. And Ingo, I might just ask. We always ask this, as I'm sure you knew it was coming, "What your top tip might be, for anyone who's considering postgraduate study?",
Dr. Ingo Bentrott - Marketing Academic 14:15
Well, I go back to what I was saying before, if you're, whether you're just fresh out of undergrad or within 8 to 10 years. I would suggest, I know we're supposed to sell you on do the full master s but whether you're doing Digital Marketing or the Master, you know the Master of Marketing program, I would suggest you start with the grad cert or the grad dip. I think it's grad dip is the...wait you have grad cert too. Okay, yeah, there you go. So, I would suggest for both see if you like it and of course you will. So, you go to the full master s but yeah, that's why that would be my suggestion. Just give it a try. Yeah, so and I'd say you'll end up liking it.
Dr. Ingo Bentrott - Marketing Academic 15:01
But one of the things I wanted to see what David, David just answered something about group work. There is one thing, it's that we're going to we're doing in one of my subjects, what we're going to start to do so because some people with a group work, I know it's a different kind of new setup. If students are what we're noticing that students that are offshore, now we're they're forming their own groups, and people onshore. And we the problem that this anonymous person was talking about that it's hard to do group work when I'm in Sydney, and somebody's you know, overseas. So, what we're doing in my subject, which has smoothed this out completely, was like, everybody, tell us where you're from and then we formed the groups that way. And we've actually eliminated all the group issue. And you know, so that's something, what we're going to suggest to the teaching and learning committee. So, starting for next semester, we'll advise people that say, if you're onshore form onshore groups, offshore form offshore group, and like I said, it's smoothed out all the problems. So, we are addressing that issue.
Dr. David Waller - Associate Professor, Head of Marketing Discipline Group 16:08
And it is a good point, because there's always issues with group work and the abilities of different group members, and the interests, and the enthusiasm of difference, and the expectations of different group members. But what we're trying to do with the subject coordinators, is try to work out a way of constantly improving how the groups can, can work. And we also try to, as we are moving more on campus, will try to make sure that we've actually learned things from being online, again, to help with how we're teaching on campus.
Samantha Nugent - Marketing Officer 16:48
Thank you, and David, would you mind just giving us your top tip as well, for anyone considering postgraduate study?
Dr. David Waller - Associate Professor, Head of Marketing Discipline Group 16:57
One of my top tips is keep in contact, to if there's so many times where students will start and then something will happen at work or something will happen privately, and they don't tell group members. They don't tell the workshop coordinators; they don't tell the subject coordinators and then it all gets too much. If you there's any issues, any problems, talk to someone. Speak to the subject coordinator. And you know, sometimes that there may be an extension or there might be a variation in something. But if you keep it all to yourself, then nobody knows what the problem is. So, it's better to make sure that you communicate to those who can help you. Also give up any social life. That's another.
Samantha Nugent - Marketing Officer 18:01
Oh dear. And Kaye finally, anything you'd like to add?
Dr. Kaye Chan - Academic Researcher & Educator 18:07
I think just do it. I think life's busy life always be busy. We've got students that have children working full time, actively play sport, and I can say from my own master s experience, it's about organising your time, putting the time aside. You don't have to give up your social life or your sport or your passions, but you can move on and get that experience and you never know where it's gonna go and where it's going to take you. So, I think that's one of the best tips is there's never a great time but if you can plan and organise your time, you can really use it productively and come up with some great skills and opportunities in your career.
Samantha Nugent - Marketing Officer 18:47
Thank you again everyone for joining us and our lovely academics. Have a great night!
