Contract brewing: opportunity versus stigma

Have you ever thought of your very own unique flavour combination for a beer?

Beers on a bar

Contract brewing allows your flavoured beer dreams to come to fruition. Using a third-party brewery, you can send your beer flavour ideas, and they will send you back labelled bottles of your creation.

Small brewers are reaping the benefits of having their products successfully started up, but contract brewing has been stigmatised within the craft beer industry.

Who gets side-swept in this contract?

In this episode of Think: Business Futures, presenter Stefan Posthuma is joined by Pavlina Jasovska, Lecturer in Contemporary Entrepreneurship at the UTS Business School, and Sam MacAulay, Senior Lecturer in Innovation at the University of Queensland, to discuss how contract brewing can be a successful means of a startup.

LISTEN > Contract brewing: opportunity versus stigma | 5 September 2022 | 29 min

GUEST BIOS

Pavlina Jasovska is a Lecturer in International Business and Strategy at the UTS Business School. See Pavlina’s bio on UTS experts.  

Sam MacAulay is a Senior Lecturer in Strategy and Innovation at the University of Queensland. See Sam’s bio on LinkedIn.

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Think: Business Futures is produced by 2SER in partnership with UTS Business School.

Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.