The Good Study: What Good Is Doing Good?

The idea of brands doing good and changing the world for the better has dominated marketing discourse in recent years. But what constitutes doing good? And how important are brands that do good to consumers?

The Good Study

Join Leo Burnett Australia, UTS Business School and Zenith, as we unveil the second edition of The Good Study; an evidence-based intelligence report that explores what every day Australians think about brands doing good to enable businesses to make better decisions when it comes to social responsibility, corporate purpose, and brand activism.

In a discussion panel led by Catherine King, Leo Burnett Chief Strategy Officer, you’ll learn the commercial upsides of doing good from industry leaders and experts, featuring Azure Antoinette, TED Speaker & Diversity Equity and Inclusion leader, Adam Ballesty, Corporate Advisor & former Chief Marketing Officer for organisations like Diageo and Domino's, and Professor Carl Rhodes, Dean of the UTS Business School and author of Woke Capitalism.

Register now for this exclusive event at UTS Business School on Thursday 2 May.

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UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.