Speaker 1: Our minds, our bodies, and our experience tell us that the more we see, the more we live, with over 500 million potential Facebook friends, and a 100 hours of video uploaded to YouTube every minute, there is more to see and do than ever before. But staying motivated and making sure we spend enough time on our smartphone or tablet can be difficult. That's why we created Rule of Thumb. So you can unlock your online potential. Rule of Thumb measures how far you scroll and swipe on your smartphone or tablet ever day. It allows you to track your performance, set targets, and displays your progress so you can crush your goals. Compete with friends in game like challenges. Share your results, and stay motivated. Swipe faster, scroll longer. With Rule of Thumb, every scroll you make, every swipe you take, adds up to a smarter, faster, better, brighter, more connected you.

Rule of Thumb

Henry Cook

Rule of Thumb is a satirical video that was developed as a self-directed Honours project.

Playing upon contemporary obsessions with self-improvement and success, Rule of Thumb is a smartphone and tablet app that critiques the social effects of these technologies and their pervasive influence on our daily lives. Encouraging the user to set goals and compete in game like, thumb fitness challenges, Rule of Thumb will train you to ‘swipe faster and scroll longer’. Film, as opposed to an app prototype, enhances the satirical tone of voice while increasing shareability. Combined with a Kickstarter campaign, Rule of Thumb aims at cultural criticism, seeking to make users aware of, and curb, their device dependence.


 

DAB Student Project: Sharing Stories - Uncle Greg Simms, by Jacinta Rassan

Sharing Stories - Uncle Greg Simms

Jacinta Rassan
DAB Student Project: Women Aren't Funny, by Shara Parsons

Women Aren't Funny

Shara Parsons
DAB Student project, work by Jonathan Kaplan

Kleider machen Leute: Jewish Men and Dress Politics in Fin-de-Siècle Vienna

Jonathan Kaplan
DAB student work, Urban Biodiversity

Urban Biodiversity

Hanan Bou Akl, Alfredo Racilla Sanchez
DAB Student Project: Resiliance, by Madison Alexis

Resiliance

Madison Alexis
DAB Design Visual Communications student project Sydney's Yum Cha

Sydney's Yum Cha

Eva Li
Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.