Undergraduate options

Students wanting to study Marketing at UTS are best served by the following majors, extended majors and sub-majors from within the Bachelor of Business. 

Majors

Sub-majors

Career Opportunities

A major in Marketing provides graduates with versatile skills and as a result, graduates are recruited from a wide variety of firms and in various areas of expertise including market research, advertising, direct marketing, digital marketing, sales promotion, public relations, events and sponsorship. Graduate roles range from being an analyst of consumer trends to developing a marketing campaign for a product or service, at all levels of government and private industry.
Acknowledgement of Country

UTS acknowledges the Gadigal people of the Eora Nation, the Boorooberongal people of the Dharug Nation, the Bidiagal people and the Gamaygal people, upon whose ancestral lands our university stands. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.