Compete at the highest level in this dynamic sector with the Master of Sport Management.
Why Sport Management
Study Sport Management with UTS Business School
Sport business managers, like their peers in other industries, strategise about market share in dynamic and highly competitive national and global markets. They seek to attract and retain talented and creative employees. They oversee commercial partnerships, marketing and media programs, as well as community relationships.
Sport managers may act as player agents or union representatives or, within a club, be responsible for the wellbeing of athletes and their transition after sport. Thus, their roles may be both corporate in nature and focused on community and wellbeing.
More than ever, the global sport marketplace is in need of professionals with managerial and commercial nous but also sport-specific knowledge. UTS is the leading provider of sport management education in Sydney, with its Master of Sport Management attracting people from within the sport industry undergoing professional development, as well as those with commercial and managerial acumen looking to enter that dynamic environment.
Associate Professor Nico Schulenkorf 0:06
Hello there, my name is Nico Schulenkorf and I'm the Course Director for Masters of Sport Management here at UTS. Here at UTS, we teach a range of postgraduate programs in Sport Management and options include a Graduate Certificate, a Graduate Diploma, or a full Master's degree.
In our courses, we discuss critical managerial issues for a variety of sport projects. Specifically, our programs feature subjects that develop sport management knowledge across areas such as Business Studies, Globalization, Governance, Marketing, Media Development, Technology, Innovation, and Social impact. For instance, in our Sport, Governance and Integrity unit, we discuss issues around match-fixing, doping, betting, and corruption. In our Sports and Event Globalization class, we'll look at topics such as global athlete migration, the use of labour in developing countries and associated sweatshop debates, and also the topic of sport for development. So overall, our courses are designed to equip you with the knowledge and skills to operate and lead in the increasingly complex and dynamic sport industry. Importantly, the courses are designed for students from diverse backgrounds and are delivered using flexible learning methods and therefore making it suitable for working professionals as well as domestic and international students.
Our Sport Management program is housed in the UTS Business School which is in the heart of Sydney's leading business, creative and entrepreneurial precincts, and therefore provides us to connect closely with the sport and event industries. Also, we have access to the new UTS campus in the Rugby Australia building at Moore Park, where there are leading sport and exercise facilities and where we have close access to the Sydney Football Stadium and Sydney Cricket Ground.
Also, we're industry connected and all our programs are developed with business practitioners and sport associations that feature industry guest lectures, case studies, life projects, internships and mentoring. Finally, our teaching staff are leading experts in their fields and work closely on research projects with industry. For example, I've been working in the Pacific Islands in trying to provide opportunities for disadvantaged communities, particularly women to access sport and have opportunity to develop their healthy lifestyles and also their social development through sporting activities.
For more detail on our postgraduate programs in sport management, the specific subjects you will study and how to apply, visit our website and feel free to contact us anytime. More than ever. The global sport marketplace is in need of professionals with strong business skills, but also sports specific knowledge. And with that in mind, we've designed programs here to equip our students to operate and lead in a complex and dynamic sport environment.
What you’ll learn
The newly updated Master of Sport Management at UTS combines business literacy with sport-specific management learning. Topics include sponsorship and endorsements, sport law, competition integrity, event and venue management, and sport for development and peace.
In line with our faculty’s vision of being a socially-committed Business School, the latest sport management program includes a focus on using Sport for Social Impact and a subject on sport Governance and Integrity which addresses some of the most important issues facing the industry today.
The Master of Sport Management rounds off with the choice of an industry internship – providing sport-specific, real-world experience and networking opportunities – or a research project based on an area of special interest in the business of sport. Throughout, students have access to industry seminars and opportunities to connect with industry and players. Explore the course structure and subjects in more detail
Sport Management at UTS provides authentic engagement with the world of sport, producing graduates with specific skills and attributes of interest to employers in this sector.
The Master of Sport Management degree at UTS allowed me to expand my knowledge of the sports industry in ways I hadn’t anticipated. The blend of business and sport-specific subjects prepared me for the role I currently hold, giving me the business experience I needed to run an organisation.
During my degree I undertook a Master’s research project aimed at identifying the challenges experienced by women working in professional roles in the National Rugby League. This research not only helped inform female engagement strategies for the sport but gave me a platform to engage in further research work once I finished at UTS,
The world of sport is ever changing and the Master of Sport Management well equips students to move with the times while understanding the foundations of sport, how it operates and how to manage it. I wouldn’t be where I am today without this degree.
– Margot Harley, Head of Competition Development and Strategy at Cricket Australia’s WBBL and BBL
Your options in Sport Management
We offer a range of flexible program options to suit your professional goals:
- Master of Sport Management: 11 subjects, comprising nine core subjects, one elective subject, and either Industry Research Project or Internship Experience
- Master of Sport Management (Extension): 15 subjects, comprising 12 core subjects, two electives subjects, and either Industry Research Project or Internship Experience
- Graduate Diploma in Sport Management: Eight core subjects
- Graduate Certificate in Sport Management: Four core subjects
Why Sport Management at UTS?
MAKE A DIFFERENCE
Find out how studying Sports Management at UTS can turn your passion into a unique career path.
Margot Harley: Head of Competition Development and Strategy at Cricket Australia
hear from Faculty Award of Excellence Winner Pat Cummins
Hear from Pat Cummins, Australia’s Cricket Captain and Business Alumni Award Winner, about his experiences of studying Sport Management at UTS as part of his business degree.
HEAR FROM OUR ALUMNI
Listen to first-hand accounts from successful Sport Management alumni and gain valuable insights about the course.
Connected to industry
We work closely with the SCG Trust and leading sports clubs and organisations to ensure you develop the skills needed to lead the industry.
Work on real-world projects
You will have the opportunity to work with real-world clients which means you’ll learn from real-world events and case studies.
Complete the course your way
Complement core knowledge in event management with your choice of electives from across the Business School.
Leading thinkers and researchers in Sport Management
One of the top 25 universities in the world for Sport related subjects, with research well above world standard.
Don’t learn the same thing twice
If you recently undertook university study in sport or related management you may be eligible for generous recognition of prior learning.
Next steps
Request a Sport Management course info pack
Talk to us
Got a question? You can contact UTS by phone, online or in person.
Apply online
Applications can be lodged online and are free for domestic students. The process should take around 20 minutes. Before you start your application, check out all the documents required.
If you are not an Australian or New Zealand citizen or Australian permanent resident you need to apply through applying to study at UTS.
