Launch of the Centre for Media Transition
In this address to mark the opening of the Centre for Media Transition at UTS, Professor Jeff Jarvis, one of the world's most provocative media thought leaders, explored what journalism and its partners need to do to prove their worth. Jeff spoke about how media organisations need to recognise why audiences have gone elsewhere and find new ways to meet the challenge of bringing them back. See the report from the UTS newsroom or watch the video of Geoff’s talk.