The Bachelor of Communication (Digital and Social Media) will help you build digital communication skills that you can apply across a range of technological platforms and environments.
Studying Digital and Social Media, you'll gain technical skills and hands-on experience in areas such as User Experience (UX) design, digital marketing, app prototyping and social media. You’ll graduate with an understanding of the changing digital landscape and the ability to analyse and develop digital communication and social media strategies in a variety of workplaces.
UTS Bachelor of Communication (Digital and Social Media) video transcript
[Text] UTS Bachelor of Communication (Digital and Social Media)
[Music]
UTS students in class engaging in group work
Shots of student works
[Text] Develop skills in user experience (UX), change management and programming
[Text] Build a portfolio of prototypes, blueprints, strategies and more
[Text] Gain real experience with internships
Shots of classes and students working together on laptops
Shot of academic explaining task to students
[Text] Learn from industry professionals and leading scholars
[Text] Work In Social Media, UX and UI Design, Campaign Management, Prototype Design, Digital Marketing, Analytics, Communications, Digital and Social Media
[Text] Copyright University of Technology Sydney 2023, CRICOS 00099F, TEQSA PRV12060
Real world experience Learn how to develop innovative solutions to problems that real clients are experiencing, through hands-on assessments and an optional internship.
Extensive skill development Future-proof your career by building an extensive set of skills that are in high demand by employers. You'll graduate with practical design and technical skills, social media expertise, and the ability to create effective digital experiences and strategies.
Graduate with a portfolio Through our hands-on approach to learning, you'll work on projects throughout your degree that will help you build a portfolio, ready for your first interview. Think app prototypes, innovation blueprints, digital communication strategies and more!
Adapt to the digital transformation Develop a critical understanding of the role of technology in contemporary organisations and learn how to adapt to the challenges of continuous transformation in the digital environment.
Double the skill set Expand your career opportunities by adding a second major to your degree. Options include Journalism, Creative Writing, Public Communication or Social & Political Sciences. An Honours year is also available for outstanding students who want to prepare for higher degree research.
Careers
Graduates work as social media coordinators, communication officers, digital campaign managers, UX/UI designers, digital content producers, growth marketers and prototype designers.
Communicating through technology is vital in today’s society and is a necessity for a career in the communication industry. Learning in this degree is always ‘hands-on’, especially the assignments, such as the Digital Experience Design Strategy. This assignment, in particular, allowed me to learn how businesses operate online and the techniques they implement to promote themselves.
Tom Scambler Bachelor of Communication (Journalism) (Digital and Social Media)
I have found Digital and Social Media to be very useful because it integrates theories and skills into real-world projects for businesses. In this major, I can really bring my ideas to life, using the various digital skills I have learned. The major has also provided me with the opportunity to learn basic IT skills, understand digital media marketing and digital product design and even work with real-world clients.
Xiaoping Feng Bachelor of Communication (Digital and Social Media)
What inspired me to pick the Digital & Social Media course at UTS was the fact that this course was so reactive to the changed media environment. No course at any other Australian university at the time was current enough to offer students a course that was really trying to keep with up modern day issues. Specifically, the evolution of digital media and the impact of social media today.
Samantha Packham Account Executive, MercerBell Bachelor of Communication (Digital and Social Media)
