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Industry partnership: Cricket NSW

The Cricket Lab: Project130, Hat Trick and the Player Journey Intelligence Project

Industry partner

  • Cricket NSW

Research centres

  • UTS Human Performance Research Centre

  • UTS School of Sport, Exercise and Rehabilitation

  • UTS Data Science Institute (DSI)

Project dates

  • The Cricket Lab: 2022–2027

  • Project130: 2022–2027

  • Hat Trick: 2023–2024

  • Player Journey Intelligence Project: 2021–2022

UN SDGs

  • 3. Good Health and Well Being

  • Posted on 15 Jan 2025
  • 5-minute read
  • Culture and sport Sport and athletics Mental health

Women’s cricket is on the rise, with high-performance coaches identifying pace bowling as an area that could truly impact the game. That’s where The Cricket Lab comes in.

Through Project130, The Cricket Lab is undertaking world-first research into female fast bowling.  

With existing research typically focused on male bowlers, the aim is to develop empirical evidence relevant to women – then use this to more effectively recruit, train and develop female fast bowlers.  

Key takeaways

  • The Cricket Lab is a 5-year collaboration delivering local and global impact through research, education and innovation.
  • Project130 is one of the partnership’s main initiatives. It aims to transition female pace bowlers from an average speed of 115kmh to 130kmh.
  • The partnership builds on the success of the Player Journey Intelligence Project, which used machine learning to predict whether a player is likely to stop playing cricket with 70% accuracy.

This is just one initiative of The Cricket Lab, a landmark strategic partnership between Cricket NSW and UTS that’s set to revolutionise cricket at all levels.  

The five-year collaboration focuses on research, education and innovation, with an emphasis on enhancing the performance of both elite players and community cricketers. 

The Cricket Lab – a landmark strategic partnership 

The initial focus of The Cricket Lab will be to cultivate innovation while improving collaborative and original research outcomes and opportunities.  

Cricket NSW CEO Lee Germon says the benefits of the collaboration would have a big impact on the future of cricket. 

Part of Cricket NSW’s strategic vision is to be regarded as a world-class organisation and one of the ways we have identified achieving that vision is by working with world-class partners.

Lee Germon, CEO, Cricket NSW

A woman bowling

Cricket NSW x UTS Partnership Video

00:00:03:16 - 00:00:17:00

Mark Watsford

The partnership between UTS and Cricket New South Wales is an excellent platform to undertake connected research. We all share this common vision with which to try to advance the game and in a really education focused way.

 

00:00:17:02 - 00:00:44:20

Patrick Farhart

The whole premise around the partnership is combining the ideas, opinions, thought bubbles of people in my high performance department, our coaches, our sports science and sports medicine professionals with the expertise, the track record of research, innovation, investigation of the professionals here at UTS. And it's about crystallising those thoughts with the expertise here to get the best possible outcome.

 

00:00:44:22 - 00:01:00:04

Patrick Farhart

One of the short term goals of this partnership is to help give Cricket New South Wales a competitive advantage in terms of how we manage and prevent injury, but also more importantly, how we develop our players, particularly our female fast bowlers.

 

00:01:00:06 - 00:01:26:06

Libby Pickering Rodriguez

It's so great that Cricket New South Wales have identified that they'd like to invest in the women's game. There's a big women's sport movement at the moment and I think it's probably about time. And what we understand is that the investment needs to come early and we need to invest before we see results. We're not just looking to crack the 130 barrier once.

 

00:01:26:08 - 00:01:41:24

Libby Pickering Rodriguez

We're looking to really improve the game and improve the future of women's cricket. So we're looking to transition that average up so that we have consistently groups of bowlers bowling around the 130 mark.

 

00:01:42:01 - 00:02:03:19

Mark Watsford

The Hat Trick Project is a collaborative project between UTS and Cricket New South Wales. It's really focused on community engagement and men's health with a real focus on, people who are new to Australia, predominantly from the South Asian region. This idea that people can connect over games of cricket is something that we hold true in the Hat Trick project.

 

00:02:03:21 - 00:02:28:22

Patrick Farhart

We've had two groups of men come through so far. It's been oversubscribed. People have been incredibly enthusiastic and now our next goal of this is for the people that have been in the program to become champions for this and spread the word and hold similar sorts of programs to the wider community in those areas. We have seven professional teams that we look after and service in male and female cricket.

 

00:02:28:24 - 00:03:04:09

Patrick Farhart

So for those teams maximising performance outcomes, improving injury outcomes is central to how those teams do. On top of that, though, one of our overriding and main objectives is around doubling the number of 5 to 12 year olds who are playing cricket by 2026 to get that to a number of 80,000. An important part of trying to achieve that is trying to understand what the journey of players who have just taken up cricket is, and what are the factors that lead to them either falling in love with the game, playing the game for several years, or potentially dropping out of the sport?

 

00:03:04:11 - 00:03:29:07

Patrick Farhart

This project here very much aims to look at data, and I did look at data from 2014 through to 2021, looked at over 55,000 different player journeys to examine this phenomenon. We saw a lot of synergies with UTS. We view UTS as a progressive organisation that has people who are prepared to do the right thing, and not so much the easy thing.

 

00:03:29:09 - 01:56:23:06

Patrick Farhart

They have an excellent reputation for being amazing partners to industry, and a whole range of research and collaborative projects.

“We see UTS as exactly that,” Germon continues. “Together we have created a long-term partnership that will be mutually beneficial and delve into almost every area of our business.”    

Distinguished Professor Aaron Coutts from the UTS School of Sport, Exercise and Rehabilitation says the breadth of opportunity for UTS and Cricket NSW to work together to improve cricket player performance and development is vast. 

“From the use of biomechanics – identifying factors associated with performance and injury risk – to finding ways sport science and technology can make school, community and professional sport safer, this partnership will develop evidence-based methods for improving the health and performance of our athletes.” 

Project 130 – using data to accelerate fast-bowling performance 

One of the main initiatives of The Cricket Lab is Project130. An ambitious, world-first project, it aims to not only support athletes to break the 130kph barrier, but make it a sustainable achievement. 

Cricket NSW Performance Director, Patrick Farhart, says the gap between male and female fast-bowling speeds is wider than other areas of high-performance sport. 

Part of the reason for this may be that existing research focuses on male athletes, with female fast bowlers being coached based on male-dominant evidence. Project130 intends to close that gap, treating female athletes as their own unique group and undertaking cohort-specific research that can transition female bowling speeds from an average of 115kph to 130kph.  

To achieve this, the project team is exploring biomechanical, physical and anthropometric factors that contribute to ball release speed in elite and emerging female fast bowlers. 

Based on this research, the project is looking to identify key factors that can increase bowling speeds, with a long-term goal of branching into training interventions and talent identification. 

“Once we are able to profile what the correlations are with high speeds, then we can start to look at setting in place more individualised and targeted programs around getting bowlers to improve their speed.” – Patrick Farhart, Performance Director, Cricket NSW

Players like Tayla Vlaeminck and Darcie Brown from Australia, England’s Issy Wong and New Zealand’s Lea Tahuhu are already pushing the boundaries of fast bowling. NSW pace bowler Stella Campbell is one of the few who have reached speeds over 120kph. 

In helping these bowlers go even further, the potential of this pioneering research initiative is to transform the landscape of female fast bowling, introducing an era where high speeds are commonplace.  

Hat Trick – targeting men’s health

While performance is an important part of cricket, so is community.  

Another project being run through The Cricket Lab is Hat Trick, a health promotion program aimed at improving the health of South Asian men in Western Sydney through cricket. 

Developed by Professor Cristina Caperchione, the international award-winning program is using cricket as a vehicle to bring men together at Schofields Cricket Club.  

By targeting three pillars of health – physical activity, healthy eating and mental wellbeing – Hat Trick aims to improve the health of participants while also uplifting the club.  

“Hat Trick harnesses the important elements that work for men,” says Caperchione. This includes having cricket icon Brett Lee coach and mentor the participants. 

This collaboration, which applies UTS expertise to the challenges facing the cricket community, aligns with the university’s mission to solve real world problems for the public benefit.

Professor Glenn Wightwick, Deputy Vice-Chancellor (Enterprise)

For Cricket NSW, healthier clubs – encompassing the physical health and wellbeing of their membership, as well as community involvement and club administration – improve participation in the sport as a whole.  

By uplifting local clubs, programs like Hat Trick create improved pathways for people to play the game and progress from community cricket to the pre-elite and elite levels of cricket. 

Player Journey Intelligence Project – improving talent pipelines through machine learning 

The Cricket Lab builds on UTS’s existing relationship with Cricket NSW. The UTS Data Science Institute (DSI) has been working closely with Cricket NSW since 2021 on projects such as the Player Journey Intelligence Project.  

For that project, UTS DSI analysed the journey of cricketers through school, club and representative cricket. 

With the aim of improving talent pipelines, the project used machine learning and clustering techniques to understand player retention dynamics.  

“We’re using cricket as a way to get the guys in, get them chatting to each other, having a hit, but also learning about small, manageable ways they can improve their health and mental fitness.” – Associate Professor Cristina Caperchione, Human Performance Research Centre

This collaborative work with Cricket NSW has brought data-driven insights and decision making to community cricket.

Dr Bin Liang, UTS DSI

By understanding the factors influencing players’ decisions to leave or return to cricket, such as age, location and performance, the project has enabled Cricket NSW to forecast future participation and identify ways to improve player participation. 

UTS DSI developed machine learning models with 70% accuracy in predicting whether a player is likely to stop playing cricket. 

Via a series of user-friendly dashboards, Cricket NSW staff can now explore engagement trends and forecast retention levels for the state as a whole, for particular regions or for specific players. 

Scott Peterson, Principal Data Scientist at Cricket NSW, praised the dashboards developed by UTS DSI. 

DSI delivered a suite of analysis tools which empowered our team to make targeted and meaningful plans to improve the experience of all those who play cricket.

Scott Peterson, Principal Data Scientist, Cricket NSW

“The codebase was contemporary, open source and well documented, allowing a seamless deployment onto our Ludis Analytics platform. This enables our cricket managers downstream to access the DSI insights in a single click, anywhere in NSW.” 

Dr Liang highlighted the potential impact of the project on the sport as a whole. “We have been able to share the research outcomes across cricket, from states to the national level,” he said.  

“The Data Science Institute is looking forward to exploring exciting new ways to deliver cutting-edge artificial intelligence for the NSW cricket community,” said Associate Professor Adam Berry, former Deputy Director of UTS DSI.  

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Portrait of Distinguished Professor Aaron Coutts

Aaron Coutts

Dist Professor, School of Sport, Exercise and Rehabilitation

Portrait of Professor Mark Watsford

Mark Watsford

Professor, School of Sport, Exercise and Rehabilitation

Portrait of Professor Cristina Caperchione

Cristina Caperchione

professor, School of Sport, Exercise and Rehabilitation

Portrait of Professor School of Sport, Exercise and Rehabilitation

Nico Schulenkorf

Professor, UTS Business School

Portrait of Dr Bin Liang

Bin Liang

Doctor, UTD DSI

Portrait of Doctor Yaqiong Li

Yaqiong Li

Doctor, UTS DSI

Portrait of Distinguished Professor Fang Chen

Fang Chen

Distinguished Professor, UTS DSI