Can cricket conquer the US market?
Cricket – it’s famous for its widespread global popularity, a champion of culture in Australia and across South Asia. So why hasn’t America bought into this massive industry? And what does tech giant Microsoft have to do with changing that?
In a recent article with Capital Brief, CSBS member DR Greg Joachim explores the opportunities and challenges American major league cricket needs to overcome before reaching widespread popularity. From setting up college feeder systems that support homegrown talent, to urgent governance repairs – mending the shaky relationship between Cricket USA and the International Cricket Council.
The article Can venture capital make American cricket happen? explores the big goals of Microsoft luminaries Sivaramakrishnan Somasegar (Soma) and Satya Nadella to bring cricket to the local Indians, Caribbeans, Australians and Brits that now call the states home.
Greg is interested in helping sport organisations in all sectors better serve their users with human-centred design thinking. His work with the Sydney Sixers of the Women's and Men's Big Bash Leagues provided a framework for enabling sport managers to better understand the needs of their users and to effectively meet those needs. Greg is the website editor of the Journal of Sport for Development and the host of The Knowledge Mill, a podcast featuring PhD researchers and their work.
Do you want to study Sports Management at UTS? Find out more at Why Sports Management.
