UTS's Data Arena was a centrepiece for this year's mLab, a showcase of cutting-edge technologies organised by Global media investment company GroupM.
The invitation-only gathering brought representatives of more than 200 companies and government organisations to UTS to see where the technological transformation of the media is heading.
"We want our clients to be first to market, which is why we're putting the technology of the future in front of them early," GroupM Chief Investment Officer Sebastian Rennie said. "mLab's mission is to identify the real future of media and make it possible now."