About

At the Centre for Sport, Business and Society (CSBS), we're not just participating in the sports industry; we're leading it forward with groundbreaking academic and applied research, expert advisory and consultancy services, and cutting-edge professional development. Our mission is to tap into the transformative potential of sport, using it as a catalyst for public good.

At the Centre for Sport, Business and Society (CSBS), we understand that sport is more than just a game—it's a powerful force shaping our economic, social, cultural, educational, and health landscapes. In Australia, the reach of sport is immense, with an astounding 14 million individuals actively participating each year. It's a testament to the sector's significance that every Australian jurisdiction has dedicated Ministers for Sport, not to mention robust funding opportunities and regulatory frameworks. Moreover, sport plays a pivotal role in soft diplomacy, using its universal appeal to influence behaviours and attitudes.

The sports sector is a dynamic and diverse ecosystem, spanning from high-profile professional leagues and competitions to the grassroots vibrancy of community clubs. It's a major economic powerhouse too, contributing $83 billion annually to Australia's economy, which translates to 3% of the GDP. This thriving sector not only provides employment for 220,000 people but also is bolstered by the passionate commitment of 1.8 million volunteers annually.

In this context, CSBS emerges as an essential ally. We recognise the extensive impact of the sports industry on daily life and the importance of addressing its multifaceted challenges. That's why we're dedicated to offering insights and solutions through our interdisciplinary team of experts. Our focus is not just on understanding the complexities of the sports sector but on navigating and resolving these challenges with strategic acumen and innovative thinking. Join us at CSBS, where we're not just observing the world of sport; we're actively shaping its future.

Supercharging participation

Supercharging young people's participation in sport

Our recent panel discussion focused on how we can tackle the range of concerns and barriers that prevent young people from playing more sport and amplify the benefits of sports participation?

Education: At CSBS, we nurture future leaders in sports with targeted educational programs, equipping them for success.
Research: Our research at CSBS is at the forefront, influencing sports policies and practices with impactful solutions.
Advisory: We partner with sports organisations at CSBS, guiding them to achieve and enhance their sector impact.
Engagement: CSBS serves as a dynamic platform for knowledge exchange and innovative solutions in the sports industry.

At the Centre for Sport, Business and Society (CSBS), we're revolutionising the sports industry with our dynamic range of services, specifically designed for its leaders and changemakers. Our approach is all about unlocking potential – disseminating cutting-edge research findings, offering bespoke consulting services, and delivering impactful training programs. We provide exclusive access to crucial data and on-the-ground empirical sites, ensuring our partners are always a step ahead.

What sets us apart? Our comprehensive suite of services is meticulously crafted to meet the diverse needs of the sports sector:

We streamline funding processes and foster robust government relations, opening doors to new opportunities.
Tailored professional development and training programs are at the heart of what we do, equipping sports administrators with the tools to lead and innovate.
Our governance models are not just novel; they're game-changers, designed to redefine organisational structures.
We develop bespoke strategies for enhancing organisational performance, setting new standards of excellence.
Our commitment extends to safeguarding and promoting wellbeing, ensuring a healthy, thriving sports environment.
We delve into the socio-economic impacts of sports and major events, providing insights that drive strategic decisions.
Exploring the role of sport in inclusion, development, and diplomacy, we highlight its great potential as a global unifier.

At CSBS, we're not just providing services; we're empowering sports leaders and organisations to soar to new heights, making significant and lasting contributions to the industry and society at large. Join us in shaping a brighter, more inclusive future for the world of sport.

Be impact-focused: We actively collaborate with the sports industry across various levels, striving to achieve enhanced outcomes and ensuring a significant and positive impact on the world of sports.
Adopt a pluralistic approach: We bring together mixed research methods to deliver novel and powerful insights to improve social, economic, educational, health and cultural outcomes through sport.
Produce high-quality research outputs: We build a strong evidence base and disseminate research insights through commercial clients, academic outlets, networks, the sports industry and the public.
Enhance learning opportunities: We contribute to research that will directly inform postgraduate teaching, enterprise learning, professional development courses and microcredential offerings.
Provide input into commercial activities: We readily offer organisation, management and business expertise to commercial opportunities, partnerships and research contracts.
Support engagement: We engage with sports industry professionals, businesses, industry organisations, government, sports participants and the community through events, publications, webinars and podcasts.