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Marketing Department
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Businesses turning to 'gamification'
Gamification – the use of game elements in non-game contexts to increase participation – is on the rise.Businesses use it to attract customers, boost sales and motivate employees to complete activities to drive profits.
Photo by Jatniel Tunon on Unsplash
Many people would be familiar with McDonalds Monopoly game being used to entice consumers to buy more products with a chance of winning prizes, but the use of goals, points, badges, opportunities to level up and leader boards is now common in many industries ranging from education to health and wellbeing.
Marketing's consumer behaviour scientist, Associate Professor Adrian Camilleri, tells us why gamification works and warns of the risks involved.
Congratulations Aimee Smith!
Aimee Smith has secured second place in the UTS Business School’s 3 Minute Thesis competition. Aimee's talk titled Impactful Interventions: Rethinking Strategies in International Humanitarian Aid communicated the challenge our society faces on the staggering growth of people in crisis whilst we see the number of billionaires proliferate. This is a fantastic achievement, showcasing her ability to effectively communicate complex research in a concise and engaging manner. Well done, Aimee!
What constitutes a healthy diet?
Obesity is a growing world-wide health issue. According to the World Health Organisation overweight and obesity are linked to more deaths worldwide than underweight. Nutrition labeling is often seen as a tool to empower consumers to make better health decisions in relation to the products they buy. But do food labeling systems help consumers make healthy diet choices? Associate Professor Natalina Zlatevska reviews the evidence.
World top 100 ranking for UTS Marketing
UTS Business School's Marketing Department is now ranked in the top 100 Marketing Schools in the world according to the UTD Top 100 Business School Research Rankings™ for 2020-2023, based on the number of publications in the top 4 marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. UTS is ranked number 82. Only three other Australian universities are ranked in the top 100.
The power of behavioural science research and interventions
The UTS Behavioural Lab, in partnership with the Global Association of Applied Behavioural Scientists, invites you to join them at the iconic Dr Chau Chak Wing Building from 11:30 am to 4 pm on Thursday 3 November 2022. At this free face-to-face event you will hear from leading academics and practitioners of behavioural science about the power of behavioural science research and interventions to provide innovative solutions for addressing challenges faced by policymakers and practitioners.
Read more and register to attend or contact the Behavioural Lab with questions and queries at: BehaviouralLab@uts.edu.au
Empowering women to enter the world of digital marketing
The National Careers Institute’s (NCI) Partnership Grants program provides funding for organisations to work collaboratively to improve career outcomes and create education and training pathways for Australians. Marketing's Dr Geetanjali Saluja and Associate Professor Ofer Mintz have been awarded $410,000 from an NCI Partnership grant along with partner organisation contributions to attempt to address a skill shortage in the rapidly expanding field of digital marketing.
Photo by LinkedIn Sales Solutions on Unsplash
The project will work with women who have been out of the workforce for some time to give them the skills they need to work in digital marketing.
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